Category: Blog
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Even as many businesses are beginning to open, colleges and universities are stuck in a prolonged state of uncertainty as they try to forecast many months down the road. They are balancing health, education and financial stability. We talked about the challenges with Michelle Adams O’Regan, Curry College’s Associate Vice President of Marketing and Communications, who believes…
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There have been many tragic murders before it. Outrage and protests and hand-wringing followed. But this one spurred something in millions unlike any other example of police brutality. With the death of George Floyd, something snapped us to attention. It may be driven by the shocking video or his plea for life. But this time…
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Our series of conversations with marketing communications leaders continues this week with a look at the impact of COVID-19 on the financial category. Michelle Crecca, Chief Marketing Officer for Marketing Strategy and Workplace Solutions at Prudential Financial, gives us a peek behind the curtain on the pivots the company needed to make for customers and employees in very short…
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Shooting on the greatest cinematic camera or on a pocket device isn’t that important to the consumer. Telling a good story is.
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Our series of conversations with communications leaders continues this week with a look at the impact of COVID-19 on frontline businesses that have remained open. Whitney Clarke is a Boston-based Chief Marketer, who has previously led efforts at CVS Health and Stop & Shop, among others. She gives us a little insight into the possible…
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Our series of conversations with communications leaders continues this week with a look at the impact of COVID-19 on small business. Ali Palmer is VP Business Development & Marketing at Gingerbread Construction Company, a family-owned and operated business just North of Boston and she gives us a little insight into the last several weeks –…
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Think about your blog posts as quality organic content inspired by the interests of your target audience to inform and encourage no-pressure engagement. Here’s our cheat sheet to developing quality, SEO-guided content.
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In the first in a series of new conversations with communications and marketing leaders we take a look at the impact of COVID-19 on higher education. We talked with Simmons University‘s Associate Vice President of Communications and Public Affairs Jeremy Solomon, who brings us behind the scenes as the school navigated the earliest days of the coronavirus…
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True connection, as we humans know it, is actual dialogue. It’s shared experience. It’s real time. At the end of the day, if this quarantine has taught us anything, it’s that engagement isn’t an outcome or a metric, it’s a human drive.
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On World Health Day 2020, as we think about the healthcare workers who are the true heroes right now, here are some things we are doing to try to support our people.