Category: Blog
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CTP and the Boston Red Sox scored big time last week at the inaugural CLIO Sports Awards in New York City. With some powerful insight and great creative, along with an assist from Dustin Pedroia, the 2013 “What’s Broken” campaign brought home some hardware: a Bronze in the print category. The CLIO…
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“In the end, a great meal is not about the food and the wine. A great meal is about an emotional experience.” Most agree chef-owner Thomas Keller hit that mark with The French Laundry. One of only a handful of restaurants in the U.S. to earn three Michelin stars, it’s…
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I have to admit, I’m not great with names. Unless I really concentrate during that first handshake, I’m more likely to remember your high school’s mascot, how you take your coffee and whether you’re a cat person or a dog person. Lucky for me, I’m not in charge of CBS…
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Once a branding play for advertisers, Facebook is now focused on interest targeting. Last week the social giant announced changes to its advertising. Now, brands can tailor ads based on what users are doing outside Facebook. (Previously, Facebook’s re-marketing relied solely on profile data and behavior within the platform.) Whether the average user…
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If awareness and trial of your brand are important, it’s tough to beat the publicity of a big, special event. Especially if you’re a destination brand. A high profile, well-attended event delivers thousands of visitors, the chance to experience your property and, if communicated right (to attendees and to observers), leads to…
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After three months of strategizing, concepting, and executing a fully integrated pitch for 3Derm, Account Executive Ashley Meehean and Art Director Abby Peterson celebrated success at the 4A’s Institute of Advanced Advertising Studies (IAAS) graduation ceremony last week. On the heels of this demanding course, we sat down with Ashley…
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As someone who loathes running, I can’t comprehend the joy runners find in the pain. Our agency is filled with healthy, young people who head out for runs at lunch or after work and come back sweaty but smiling. My wife Renee is about to run her fifth marathon. I…
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When I was a kid, I loved Sports Illustrated. Waited every week for its Thursday arrival and had it devoured by the weekend. Few stories were as riveting as “The Curious Case of Sidd Finch,” George Plimpton’s brilliant 14-page tale of the part-yogi, part-recluse who could reach 168 mph with…
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As the current Cadillac ad points out, a number of great American businesses and artists started in a garage. That trend has been boosted thanks to crowdfunding. Last year alone, nearly 20,000 projects were funded through Kickstarter and more than three million people pledged a combined $480 million. But it’s more…
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Nothing says Grand Opening quite like a “ribbon cutting” ceremony. A few VIPs, a big pair of scissors and, voila, your operation is off and running. There was a time when that type of ceremony, including the stock photo and a couple of nice media placements, was a good way to hit…