Category: Blog
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It’s January. New year. New campaigns. Do you know what your client’s goals are? Not just the high-level business metrics; the tangible, measurable goals that your communications program is working toward. How about their benchmarks? Those from which you can derive whether you did more – or more for less….
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Near the end of a recent medical appointment, my doctor directed me to download the office’s app. Good move. From my phone, I now can access my medical charts, make an appointment, email my doctor and even refill my prescription. In the age of convenience and the desire for everything…
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Disruptor brands by their very nature unsettle the status quo. Gillette, the global marketing behemoth, has proven it knows how to promote and sell product. But are the shaving disruptors and the changing world of social media exposing cracks in Gillette’s marketing armor? As rock legends Spinal Tap pointed out,…
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During the 2002 Breeders’ Cup at Arlington Park outside Chicago, a senior programmer from Autotote, the company that processes the majority of wagering on horse racing in the U.S., accessed the system after some of the races had been run and altered betting tickets played through a cohort’s telephone account…
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Getting off the subway this morning, I made a point to track how many apps I opened on my iPhone during my commute. Listening to Noah Gunderson’s new album on Spotify was keeping me entertained at the beginning of my MBTA journey, until a loud mobile ad started playing. Do they really think I want…
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Few will argue that Google is one of the most important brands in the world. The company is much more than its eponymous search engine. From Android phones and YouTube to Nest and self-driving cars, Google never stops thinking or growing. But its innovation hasn’t touched its own branding for…
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Young growth companies find no shortage of advice on nearly every aspect of building a business – from early investors, consultants, management books or the business press. But on the road to a potential IPO, one critical aspect is often overlooked: communications. This can be a painful lesson. Success attracts attention. It’s…
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Today marks the one-month anniversary of Pink Sunday. If you were signed into any social account on April 19th, there’s no way you escaped the countless #LillyFail tweets, Instagram posts, news headlines… you name it. Lilly Pulitzer, the iconic, preppy fashion brand that has become synonymous with upper class socialites, had launched…
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From visually pleasing platforms like Instagram to longer audio plays like the Serial podcast, consumers today are experiencing stories through a variety of channels. That’s good news for smart brands looking for new, creative ways to get consumers to extend their story. Adobe recently released a new digital storytelling app specifically for iPads. With…
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One day a year my friends and family actually treat me like some sort of sage. Super Bowl Sunday is about advertising, not football, for millions of viewers. So, naturally, I get asked what did I think of the ads. My answer this year? In a word: deflated. I was…