Category: Blog
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TV has not died and Super Bowl commercials remain the Holy Grail of advertising. That said, it is impossible to deny that digital has significantly altered the playing field. Brands and their agencies used to do their best to create that single, epic, career-defining, :30 commercial, and keep it under…
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I started my advertising career on the traditional side, crafting print, TV and radio campaigns. But then the Internet happened, and I was intrigued by how this new medium could impact the world of marketing. People thought it was a fad and wouldn’t last (no, they really said that). Here we are 15+ years…
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#AlexfromTarget. We’ve probably all heard of Alex LaBeouf by now. He’s the teenaged Target employee, and newly crowned king of the internet, whose silken hair and 32 inch chest sent tween girls reeling when this photo was tweeted on Sunday. (Click the link if you want to feel really old.)…
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As the CDC, World Health Organization and hospitals from Atlanta to Dallas scramble to deal with Ebola, fear has infected middle America. That means people with colds or seasonal allergies are nervously asking the family doc, ‘Do you think it’s Ebola?” And that presents a communication challenge for urgent care…
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As a millennial, I sometimes feel like a zoo animal. An exotic, mildly dangerous, feared yet coveted zoo animal. (See AdWeek’s latest field notes.) Of course, given my cohort’s $200 billion spending power, marketers’ interest makes sense. Nearly every brand needs to figure out how to relate to millennials if…
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At CTP, we’re kind of obsessed with emotions. Of course, we love the hard stuff: numbers, results and tangibles. But our passion is feelings. Maybe that’s why I feel the need to share advertising that makes me have a rush of them. Here are three ads I’m loving this week….
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Don’t get me wrong, I love HBO’s Last Week Tonight. It’s smart, witty and blessedly moderate. Still, I’m not in complete agreement with Sunday’s episode. In light of several tactless 9/11 tweets and DiGiorno’s #WhyIStayed debacle, John Oliver suggested that companies refrain from participating in controversial, emotionally charged or otherwise…
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It’s official. Apple’s new iphone 6 is BIG. So big that cargo pants may be making a comeback soon. But while the new design is taller, thinner and more badass than ever, the most remarkable upgrade has nothing to do with appearance. At least, not where marketers are concerned. We’re…
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It’s official: no more cigs at CVS. As of yesterday, the retailer ridded 7,700 pharmacies of its remaining tobacco stash and renamed itself CVS Health. Anti-smoking shoppers breathed a sigh of relief. And smoke-free air. We all know that this was a big move for CVS. And not a cheap…
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At CTP, we believe that tapping into the human spirit forms lasting connections between brands and their audiences. Emotions are an essential driver of brand loyalty. So how do brands create that human emotion? It’s a process that we’re constantly examining. In our most recent exploration, we saw how human…