Category: Blog
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At CTP, we’re kind of obsessed with emotions. Of course, we love the hard stuff: numbers, results and tangibles. But our passion is feelings. Maybe that’s why I feel the need to share advertising that makes me have a rush of them. Here are three ads I’m loving this week….
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Don’t get me wrong, I love HBO’s Last Week Tonight. It’s smart, witty and blessedly moderate. Still, I’m not in complete agreement with Sunday’s episode. In light of several tactless 9/11 tweets and DiGiorno’s #WhyIStayed debacle, John Oliver suggested that companies refrain from participating in controversial, emotionally charged or otherwise…
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It’s official. Apple’s new iphone 6 is BIG. So big that cargo pants may be making a comeback soon. But while the new design is taller, thinner and more badass than ever, the most remarkable upgrade has nothing to do with appearance. At least, not where marketers are concerned. We’re…
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It’s official: no more cigs at CVS. As of yesterday, the retailer ridded 7,700 pharmacies of its remaining tobacco stash and renamed itself CVS Health. Anti-smoking shoppers breathed a sigh of relief. And smoke-free air. We all know that this was a big move for CVS. And not a cheap…
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At CTP, we believe that tapping into the human spirit forms lasting connections between brands and their audiences. Emotions are an essential driver of brand loyalty. So how do brands create that human emotion? It’s a process that we’re constantly examining. In our most recent exploration, we saw how human…
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Yesterday, Taylor Swift delighted fans with the surprise release of her latest single and music video, Shake it Off. She announced the video and details about 1989, her 5th album, during a 30-minute livestream on Yahoo Screen. I watched the video and livestream highlights, and came to the conclusion that…
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If I were to take the temperature of my Facebook feed this last week or so, I would say it’s cold. Ice cold. The number of ice bucket challenges is unbelievable. And, awesome. And, I’m happy to report, is actually driving donations for ALS. Here’s what makes the campaign so successful:…
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CTP and the Boston Red Sox scored big time last week at the inaugural CLIO Sports Awards in New York City. With some powerful insight and great creative, along with an assist from Dustin Pedroia, the 2013 “What’s Broken” campaign brought home some hardware: a Bronze in the print category. The CLIO…
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“In the end, a great meal is not about the food and the wine. A great meal is about an emotional experience.” Most agree chef-owner Thomas Keller hit that mark with The French Laundry. One of only a handful of restaurants in the U.S. to earn three Michelin stars, it’s…
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I have to admit, I’m not great with names. Unless I really concentrate during that first handshake, I’m more likely to remember your high school’s mascot, how you take your coffee and whether you’re a cat person or a dog person. Lucky for me, I’m not in charge of CBS…