Category: Blog
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FOR IMMEDIATE RELEASE “There’s a lot to Unpack” includes new Brand ID and paid, social and owned digital communications designed to elevate the brand and generate new and recurring visitors BOSTON (August 21, 2024) – CTP, a leading creative communications agency, today announced its appointment as the agency of record for the Cambridge Office for…
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While we’ve just emerged from one of the biggest buying events in media (2024 Summer Olympics), an even bigger event is on the horizon: the 2024 presidential election. Election years present very unique challenges — including space, cost and partisanship — so brands and their agencies must adopt a more thoughtful approach to their strategies.…
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I can’t tell you what’s going to be the next social media moment. Might be doing something else, if I could. But what I do know is that there’s a common denominator in so much that catches fire. Celebrities and pets, cultural debate and juxtaposition, theories and catchy phrases. So while you can’t plan virality…
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An unprecedented presidential exit. Alphabet’s enormous about face. AI-driven search engines exploding. Soccer chaos in Miami. And our favorite new parody series. It wasn’t just your electric bill that was on fire this month. Here’s the July Marketing Minute. Cookies are Here to Stay In a surprise move, Google announced it no longer plans to…
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Six months into 2024, there’s been a steady stream of thought-provoking brand partnerships. Some made us scratch our heads and think, “Huh?” Others made us smile or think, “I have to have that!” Whether weird, unexpected or even obvious, brands are partnering together with considerable success — especially among today’s very fickle consumers. Which of…
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Gen Alpha, the newest and youngest generation, is growing quickly in population and in significance, especially online. See how this upcoming generation is already impacting communication tactics and purchasing habits.
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The arrival of summer is so special here. Sun. Longer days. Day trips to the beach. But it also comes with a disclaimer: Wear Your Sunscreen. In that spirit, June was something of a warning label month – from social media consumption to news digestion to what is actually training those AI models. Ahead…
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Gen Z has taken the world by storm and the power to be a real driver of change, more so than Gen X or Gen Y before it. Learn how to thoughtfully engage with Gen Z.
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While Generation Y — more commonly referred to as Millennials — might use out-of-date slang, they still hold enormous influence. Read more about the best communication practices to reach this generation.
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When fashion trends change (and they usually do), brands struggle. Right now, two behemoths from the last quarter-century are dealing with just that. Shares in Victoria’s Secret are down nearly 50% since the beginning of 2023, while Nike’s shares are down more than 42% since ’22. Both are vying for a comeback. The former leaning…