Category: News
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Eataly, the wildly popular Italian marketplace and eatery, is coming to Boston this year and will occupy 45,000 square feet in Boston’s Prudential Center. A truly original food experience, visitors will eat, shop and learn with an incredible array of fresh fish, pasta, cheeses, artisan breads, prosciutto and all other things authentic Italy. CTP was…
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Private aviation leader taps CTP to develop brand ID, website and campaign.
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The Greater Boston Chamber of Commerce has announced the region’s Top 10 Small Businesses of the Year (SBOY) for 2016 and CTP is proud to be among those honored. The Chamber considered dozens of successful business across a range of industries.
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CTP and our client the Boston Red Sox won an Emmy Award for the 2015 #MyFenway campaign. You can check out the campaign’s signature anthem spot here.
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Building on its ongoing investment in marketing analytics, CTP, an award-winning marketing agency for clients like the Boston Red Sox, DraftKings, Save the Children, Microsoft and Eastern Bank, has announced Tyler Jordan has been hired as the agency’s Director of Analytics.
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When CTP celebrated our 20th Anniversary we needed a video to mark the occassion. We hope Tom Petty and animals everywhere like where we ended up.
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As millions of us squirm with every missed shot in the NCAA college basketball tournament, CTP has partnered with our client Save the Children to draw attention to the real Madness going on in Syria. To raise awareness of the plight of thousands of children suffering during the war we produced a video to display…
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When Adweek looked at the growth of neuromarketing and its role in the burgeoning mobile space, it turned to CTP client Nielsen Consumer Neuroscience. To “understand the effectiveness of display and video ads on smartphones” agencies and brands are turning to companies like Nielsen. “We’re realizing that as the world gets more cluttered, and there’s…
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CTP partner and executve creative director Grant Pace is quoted in Sports Illustrated’s Super Bowl Preview issue. Grant, who helped create and write the Bud Bowl campaign, offers his take on the Anheuser-Busch “Respect” spot that followed 9/11.
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“There’s more data than ever for PR practitioners. But just having data isn’t good enough. Understanding that data, and putting it to valuable use are the keys to determining success,” explains Todd Graff, CTP’s SVP of Public Relations, as he recaps insights from measurement guru Katie Delahaye Paine’s talk with the Publicity Club of New…