Tag: General
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NIL updates. SEO adjustments. Coldplay vs. a CEO. July brought no shortage of headlines. Check out the July Marketing Minute. Updates to Name, Image, and Likeness Earlier this month, the pay clock started ticking for college athletes, marking the beginning of the House v. NCAA era and the rollout of a new revenue-sharing model that…
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We are officially halfway through 2025 (and New England’s heatwave). Over the past six months, we’ve seen it all — from the rise in interest in new social media platforms and non-traditional media channels, to eye-catching campaigns, PR crises, and rapid-fire AI updates. With six months to go, we’re interested to see how brands continue…
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Summer is quickly approaching in New England. Longer days, warmer nights and Fenway Franks are back in action. Here’s the May Marketing Minute and a look at what kicked off the nonofficial start of the season. AI Facebook Friends This month, AI news centered around Mark Zuckerberg. In a series of interviews, Zuckerberg shared a…
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Brand authenticity = the theme of this month’s Marketing Minute. From opposing technology coming from Meta to a master class in branding from The Masters, it’s a reminder that a brand’s credibility is far harder to rebuild than it is to protect. If you’ve been busy watching people run the Boston Marathon and celebrating the…
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March Madness virality. Misinformation vs. the Freedom of Information Act. Bluesky > a billionaire. Women’s sports. The first quarter of 2025 is ending with a bang. Check out the March Marketing Minute. Unsuspecting Ambassadors March Madness is in full swing, doing what it does best—creating overnight stars. This year, McNeese State’s student manager, Amir “Aura”…
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The shortest month of the year packed a punch in PR and marketing. February brought a huge win to the NHL, AI to X, death to Duo Lingo, video to Substack and new anchors to the nightly news. Here’s the February Marketing Minute. 4 Nations Mania The 4 Nations Face Off dominated sports headlines in…
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If there’s one thing we can count on in marketing and communications, it’s constant change. Platforms rise and fall (or, in TikTok’s case, nearly fall before making a swift comeback, albeit rife with uncertainty), trust continues to deteriorate and disinformation continues to rise, and brands are left navigating an increasingly fragmented digital landscape. Whether it’s…
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The holiday season is a special time of year in so many ways. Amid the hectic pace of holiday parties, special time with family that’s often far away, and gift-giving and receiving, the holidays are also a time to reflect on all that has happened over the past year. It was a special year for…
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While the Super Bowl might be the holy grail for advertising and marketing, the holidays are a close second. This month, we are highlighting holiday-themed campaigns we liked, loved and were unsure of. As we close out 2024, here is the final marketing minute of the year. Peppermint Partnerships Since its launch in June 2022,…
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From collaborations to lawsuits, rollouts and rebrands, November had it all. As you digest your Thanksgiving feast, check out the November Marketing Minute. A Wicked Number of Brand Partnerships Wicked is this year’s Barbie. It has all the same blockbuster elements: a massive opening weekend at the box office, immediate and resounding praise from audiences…