October felt like a microcosm of 2024. From AI and regulation, to women’s basketball making a splash and short-form content driving conversation. As you’re loading up on candy, or trying to keep your kids from doing so, check out the October Marketing Minute.  Shadowbans October is spooky season—the perfect time to discuss social media shadowbans.…

It’s officially fall in New England. Crisp mornings. Delicious cider donuts. Beautiful foliage. And, of course, obsession with a pygmy hippo (well, at least this fall). Here’s the September Marketing Minute and a look at what was trending in the first month of fall. Here Comes the Department of Justice Google is in hot water.…

Not sure about you, but as we recover from the Olympics and get ready for the NFL season (Go Pack Go), it’s a reminder of one indisputable marketing principle: when it comes to engagement and reach, there’s nothing like sports entertainment. Drama and excitement mixed with passion and loyalty – and you have a captive…

An unprecedented presidential exit. Alphabet’s enormous about face. AI-driven search engines exploding. Soccer chaos in Miami. And our favorite new parody series. It wasn’t just your electric bill that was on fire this month. Here’s the July Marketing Minute. Cookies are Here to Stay In a surprise move, Google announced it no longer plans to…

The arrival of summer is so special here. Sun. Longer days. Day trips to the beach. But it also comes with a disclaimer: Wear Your Sunscreen. In that spirit, June was something of a warning label month – from social media consumption to news digestion to what is actually training those AI models.   Ahead…

Much as we may like to plan, success often depends upon how communicators react. Whether to amplify, mitigate or create opportunity. Looking in the rearview, we’re highlighting a couple of strong brand responses, as well as continued shakeups, in media and AI. Here’s the May Marketing Minute. Bumble’s Fumble  Bumble faced backlash over a controversial…

Flip flops are typically a summer thing, at least around here. Even National Flip Flop Day isn’t until after Memorial Day. But April 2024 felt a bit like a celebration of flip-flops. Cookies. TikTok. ESG. X. There was enough flip-flopping to make any politician proud. And some (or all) of it may have major implications…

Madness is the word of the month. And not just because of our favorite basketball tournament (Go Heels). So many events in March reinforced the need — and too often overlooked — core tenets of what we do: managing reputations. Whether proactive or reactive, promoting or protecting, a reputation must always be front and center.…

Video rules the world, right? Well, it certainly seemed to in February. TV and social. New platforms and some fresh thinking on “old” platforms. People and animals. Short and long tail.   As we finish off the shortest month of the year, here’s the February Marketing Minute.  Another New Era in AI? We don’t know when…

January is a month for fresh starts and new beginnings, and tends to deliver a wave of change to the marketing landscape. Some of these may fade, while others gain steam and reshape how we connect with our audiences. And as predicted, this month we experienced a number of noteworthy events – some good, and…