Madness is the word of the month. And not just because of our favorite basketball tournament (Go Heels). So many events in March reinforced the need — and too often overlooked — core tenets of what we do: managing reputations. Whether proactive or reactive, promoting or protecting, a reputation must always be front and center.…

Video rules the world, right? Well, it certainly seemed to in February. TV and social. New platforms and some fresh thinking on “old” platforms. People and animals. Short and long tail.   As we finish off the shortest month of the year, here’s the February Marketing Minute.  Another New Era in AI? We don’t know when…

January is a month for fresh starts and new beginnings, and tends to deliver a wave of change to the marketing landscape. Some of these may fade, while others gain steam and reshape how we connect with our audiences. And as predicted, this month we experienced a number of noteworthy events – some good, and…