Topic: Advertising
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BOSTON (April 2, 2019) – In conjunction with their release of the most recent evolution of the heralded “Join Us for Good” campaign, Eastern Bank and its creative agency, CTP, announced an extension of their long-term partnership. CTP has worked with the bank since 2001. “Join Us for Good” was launched in 2017 to…
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We sat down with Grant Pace, our executive creative director, before Sunday’s Super Bowl to discuss what makes a brand stand out on advertising’s biggest stage. He should know. Grant helped create one of the most iconic Super Bowl ads of all time – Budweiser’s Bud Bowl. What makes a successful Super Bowl ad? A good…
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Does Gillette hit the mark with its “The Best Men Can Be” campaign? Our folks at CTP have mixed reactions. Here’s what they had to say.
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So, Pepsi has its hands full today. If you’ve been under a rock for the past 24 hours, you may not have seen the new campaign they launched featuring Kendall Jenner. But you’ll certainly be hearing about the backlash for days to come, regardless of Pepsi’s decision to pull the…
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As our office prepares for the Patriots 7th Super Bowl in the Brady-Belichick Era, we’re also pretty excited about another aspect of the Big Game – the advertising. We sat down with our executive creative director, Grant Pace, whose resume includes writing an iconic Super Bowl campaign for Budweiser, so…
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When it comes to my life in Advertising, there’s a lot I’m grateful for. Advertising rescued me from a career as a really bad waiter. It gave me mentors who taught me how to tell stories in unimaginable ways. And clients who trusted me to tell those stories. Advertising gave..
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When media companies and big brands want to know what consumers really think, CTP client Nielsen Consumer Science gets the answer for them by using science and technology to measure the body’s reaction. So when engadget Senior Editor Aaron Souppouris wasn’t sure he cared about any of the new products at the Consumer Electronics Show…
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CTP teamed with the Red Sox to produce a 2015 campaign that tells the stories of a loyal fan base and a hallowed institution. Check out #MyFenway
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TV has not died and Super Bowl commercials remain the Holy Grail of advertising. That said, it is impossible to deny that digital has significantly altered the playing field. Brands and their agencies used to do their best to create that single, epic, career-defining, :30 commercial, and keep it under…
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At CTP, we’re kind of obsessed with emotions. Of course, we love the hard stuff: numbers, results and tangibles. But our passion is feelings. Maybe that’s why I feel the need to share advertising that makes me have a rush of them. Here are three ads I’m loving this week….