Topic: Advertising
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When media companies and big brands want to know what consumers really think, CTP client Nielsen Consumer Science gets the answer for them by using science and technology to measure the body’s reaction. So when engadget Senior Editor Aaron Souppouris wasn’t sure he cared about any of the new products at the Consumer Electronics Show…
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CTP teamed with the Red Sox to produce a 2015 campaign that tells the stories of a loyal fan base and a hallowed institution. Check out #MyFenway
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TV has not died and Super Bowl commercials remain the Holy Grail of advertising. That said, it is impossible to deny that digital has significantly altered the playing field. Brands and their agencies used to do their best to create that single, epic, career-defining, :30 commercial, and keep it under…
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At CTP, we’re kind of obsessed with emotions. Of course, we love the hard stuff: numbers, results and tangibles. But our passion is feelings. Maybe that’s why I feel the need to share advertising that makes me have a rush of them. Here are three ads I’m loving this week….
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If I were to take the temperature of my Facebook feed this last week or so, I would say it’s cold. Ice cold. The number of ice bucket challenges is unbelievable. And, awesome. And, I’m happy to report, is actually driving donations for ALS. Here’s what makes the campaign so successful:…
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Once a branding play for advertisers, Facebook is now focused on interest targeting. Last week the social giant announced changes to its advertising. Now, brands can tailor ads based on what users are doing outside Facebook. (Previously, Facebook’s re-marketing relied solely on profile data and behavior within the platform.) Whether the average user…
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We’ve all seen them. Over the top, smiling stock images are everywhere. On the subway, at the doctor’s office or in the local newspaper. It’s hard to avoid them. Some stock models have appeared so often they even have Facebook pages dedicated to them. But this week brought excellent news for the…
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As the iconic Bud Bowl series celebrates its 25th anniversary, Grant Pace takes us back to the legendary campaign’s creation. How was the idea formed, and why did a bunch of football-playing Bud longnecks resonate so well with fans? What’s the six-part campaign’s legacy in Super Bowl advertising, and would…
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Two spots that caught our attention this week include P&G’s Sochi ad and Old Spice’s Momsong. Why, you might wonder, are we seeing two CPG ads in the same quarter that prominently feature moms? Here’s my take: The bond between Millennials and their parents is significantly stronger than we’ve seen…