Topic: Advertising
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Even as many businesses are beginning to open, colleges and universities are stuck in a prolonged state of uncertainty as they try to forecast many months down the road. They are balancing health, education and financial stability. We talked about the challenges with Michelle Adams O’Regan, Curry College’s Associate Vice President of Marketing and Communications, who believes…
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Shooting on the greatest cinematic camera or on a pocket device isn’t that important to the consumer. Telling a good story is.
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People eating queso dip off each other’s fingers at a party may have drawn a smile when Mint Mobile first launched its fingerdipping campaign two years ago. Today, framed against obsessive hand washing and social distancing, the spot was mocked into retirement. With quarantines and forced closures, businesses find themselves scrambling to survive. Operations, sales, finance,…
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Over the last few years, there has been a considerable shift in what consumers expect from the brands they interact with. We hold brands to a higher standard where quality, convenience and competitive pricing are table stakes. Sure, value is important. But what’s more important? Values. We’re no longer influenced by a company simply having great…
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People look forward to the ads as much as the football but this year’s Super Bowl left a number of us feeling unfulfilled.
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The Fine Line Between Lost and Found outlines three fundamental truths of search strategy according to Dustin Junkert, Manager of Search Strategy at CTP Boston. He touches on the balance between best SEO practices and elaborate branding, keeping your competitors in mind, and how to cater your website to humans rather than bots.
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BOSTON (April 2, 2019) – In conjunction with their release of the most recent evolution of the heralded “Join Us for Good” campaign, Eastern Bank and its creative agency, CTP, announced an extension of their long-term partnership. CTP has worked with the bank since 2001. “Join Us for Good” was launched in 2017 to…
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We sat down with Grant Pace, our executive creative director, before Sunday’s Super Bowl to discuss what makes a brand stand out on advertising’s biggest stage. He should know. Grant helped create one of the most iconic Super Bowl ads of all time – Budweiser’s Bud Bowl. What makes a successful Super Bowl ad? A good…
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Does Gillette hit the mark with its “The Best Men Can Be” campaign? Our folks at CTP have mixed reactions. Here’s what they had to say.
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So, Pepsi has its hands full today. If you’ve been under a rock for the past 24 hours, you may not have seen the new campaign they launched featuring Kendall Jenner. But you’ll certainly be hearing about the backlash for days to come, regardless of Pepsi’s decision to pull the…