Topic: Advertising
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We’re big fans of Ted Lasso here at The Week. A comedy with a heart, an optimism and positive worldview at a time when we needed it most. On the heels of its seven Emmy awards, and its omnipresent cast, we thought we’d look a little deeper. After all, behind the great lines, are a…
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Sweater weather. Leaf peeping. Pumpkin spice everything. Fall is on the horizon. As we get ready for activities like apple picking and football weekends, we’ve pulled together a primer for the season. From temperature changes to hikes and of course, pumpkin spice. Here are our picks of the week. Climate Scientists Forecast High…
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The Olympics finally got underway today in Tokyo with a bizarre four-hour extravaganza. Celebratory but subdued. Viewed worldwide but in a stadium filled with empty seats. Compelling potential stories but general apathy in the host country. Within the shadow of the COVID-19 pandemic, and amidst massive social upheaval, these Games promise to be unlike any…
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It didn’t rain on Wednesday. Which generally isn’t noteworthy. Except here in Boston, when it was the first day in July that it didn’t. And if the short-term forecast is accurate, the wettest July in history is just around the corner. Putting aside the global implications of this … what that’s meant for The…
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College athletes typically spend their offseasons building strength, sharpening skills and preparing for seasons-to-come. In typical fashion, however, the ‘21 offseason is unlike any other. Last week, following the recent Supreme Court decision, thousands of college athletes became eligible to do something they never (legally) had been able to do before: profit from their own…
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There are two big birthdays this weekend. As most of you know, and keep reminding us, The Week finally turns 1. We’re can’t wait for the cake, gifts and boxes to play with. While it may be the big circle on all of your calendars, don’t forget that other one. Two-hundred-forty-five isn’t as unforgettable…
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1.Data sourced from: Statista.com (2021) 2.Data sourced from: DigiDay.com (2021) 3. Data sourced from: Warc.com (2021) 4. Data sourced from: Pew Research (2019) 5. Data sourced from: DigiDay.com (2021) 6. Data sourced from: MediaPost.com (2021) 7. Data sourced from: AdExchanger.com (2021) 8. Data sourced from: AdExchanger.com (2021) 9. Data sourced from: AdExchanger.com (2021)
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Is there anything more summer than S’mores? Outdoors, with friends and just the right mix of graham cracker, chocolate, marshmallow (lightly toasted is the perfect texture, if you’re asking). Of course, we had our eyes this week on another cookie. Google’s extended the third-party cookie into late ’23, providing a bit of a reprieve for…
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Pool noodles. The Week never gave much thought to summer’s cheap, ubiquitous, colorful toy. And then a particular blue one started popping up everywhere on our screens – courtesy of the savvy social team at Southwest. And it served as an unexpected, but ingenious reminder of the need for brands to create real, authentic…
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It’s June, which means rainbows are showing up everywhere. From local retailers to big-box brands, from menus to social media feeds, brands are showing their support for the LGBTQ+ community during Pride Month. True support, however, extends beyond just a marketing exercise and much deeper than simply rainbow washing a logo. With about 5.6% of…