Topic: Advertising

  • The Week | Our view of the last 7 days in marketing & communications

    What do you call the busiest shopping day of the year crossed with pandemic and supply chain issues? An early shopping season.    We’re already two weeks away from Black Friday and the day has changed considerably since 2019. With new shopping habits and supply chains issues – retailers are urging people to get a…

  • The Week | Our view of the last 7 days in marketing & communications

    Reese’s Peanut Butter Cups. If you’re asking, and we know you are, there is only one answer to the question: what is the best candy at Halloween? Forget costumes, the true purpose of Halloween is hoarding RPBCs and storing them in the fridge for enjoyment all year long. Sure, different sizes all have a bit of a…

  • The Week | Our view of the last 7 days in marketing & communications

    We’re big fans of Ted Lasso here at The Week. A comedy with a heart, an optimism and positive worldview at a time when we needed it most. On the heels of its seven Emmy awards, and its omnipresent cast, we thought we’d look a little deeper. After all, behind the great lines, are a…

  • The Week | Our view of the last 7 days in marketing & communications

    Sweater weather. Leaf peeping. Pumpkin spice everything. Fall is on the horizon. As we get ready for activities like apple picking and football weekends, we’ve pulled together a primer for the season. From temperature changes to hikes and of course, pumpkin spice.    Here are our picks of the week.    Climate Scientists Forecast High…

  • The Week | Our view of the last 7 days in marketing & communications

    The Olympics finally got underway today in Tokyo with a bizarre four-hour extravaganza. Celebratory but subdued. Viewed worldwide but in a stadium filled with empty seats. Compelling potential stories but general apathy in the host country. Within the shadow of the COVID-19 pandemic, and amidst massive social upheaval, these Games promise to be unlike any…

  • The Week | Our view of the last 7 days in marketing & communications

    It didn’t rain on Wednesday. Which generally isn’t noteworthy. Except here in Boston, when it was the first day in July that it didn’t. And if the short-term forecast is accurate, the wettest July in history is just around the corner.   Putting aside the global implications of this … what that’s meant for The…

  • The Week | Our view of the last 7 days in marketing & communications

    College athletes typically spend their offseasons building strength, sharpening skills and preparing for seasons-to-come. In typical fashion, however, the ‘21 offseason is unlike any other. Last week, following the recent Supreme Court decision, thousands of college athletes became eligible to do something they never (legally) had been able to do before: profit from their own…

  • The Week | Our view of the last 7 days in marketing & communications

    There are two big birthdays this weekend. As most of you know, and keep reminding us, The Week finally turns 1. We’re can’t wait for the cake, gifts and boxes to play with.   While it may be the big circle on all of your calendars, don’t forget that other one. Two-hundred-forty-five isn’t as unforgettable…

  • Infographic: Data Privacy in 2021

      1.Data sourced from: Statista.com (2021) 2.Data sourced from: DigiDay.com (2021) 3. Data sourced from: Warc.com (2021) 4. Data sourced from: Pew Research (2019) 5. Data sourced from: DigiDay.com (2021) 6. Data sourced from: MediaPost.com (2021) 7. Data sourced from: AdExchanger.com (2021) 8. Data sourced from: AdExchanger.com (2021) 9. Data sourced from: AdExchanger.com (2021)

  • The Week | Our view of the last 7 days in marketing & communications

    Is there anything more summer than S’mores? Outdoors, with friends and just the right mix of graham cracker, chocolate, marshmallow (lightly toasted is the perfect texture, if you’re asking). Of course, we had our eyes this week on another cookie. Google’s extended the third-party cookie into late ’23, providing a bit of a reprieve for…