Topic: Advertising
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America was experiencing a mental health crisis even before the current pandemic, with American Psychology Association research showing that mental and emotional health issues “increased significantly” over the last decade. But the pandemic has exacerbated it, and the effects this challenge has had in the workplace. Consider that: 75% of U.S. workers have struggled at work…
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Earth Day got us thinking about how current generations have become so averse to greenwashing, because words like ‘green’ and ‘eco-friendly’ are subjective and give the average consumer the impression that a brand is trying to sound more sustainable than it actually is. If a brand is going to take a stance on sustainability, consumers,…
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Earth Day isn’t another opportunity for brands to pile on. ‘Talking the talk’ isn’t going to cut it anymore. With only 10% of marketers claiming to be ‘well advanced’ in their sustainability journey, there’s a lot of work ahead of us when it comes to credibly building an eco-friendly future. Not only for our clients,…
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Apple CEO Tim Cook recently said that privacy is a fundamental, core right of every human being. That almost every other right that we enjoy is built on our right to privacy – from financial transactions to healthcare to even our location at any particular moment. We rely on privacy to protect us from the…
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They say you should add more yellow to your life. The research suggests it conjures thoughts of sunshine, warmth, cheer and happiness. And while April always has a yellow tinge to it, with the forsythia popping and the daffodils breaking through, this first week has been extraordinarily yellow-happy. Baylor winning its first national title on…
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Here at The Week, our virtual office is in high spirits as a few of our favorite things come during the first parts of April. Opening Day for the Red Sox. CTP’s birthday (happy 25th). April Fools’ Day. And the Final Four and The Masters on tap. In that spirit, this week’s mix is no…
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While it may have been a (mostly) mild winter, there’s nothing quite like spring. The Week’s dreams of shorts and the beach and backyard burgers seem a little more real. Alas, before the fun comes the other side of the season and that age-old ritual: spring cleaning. Time to deal with all those things that…
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The analysis is over. The brackets are in. And the Madness is about to begin. After a year away, 23 of The Week’s favorite days are upon us – the Cinderellas and survivors, the Shining Moments and Sister Jean bobbleheads. And this year, we don’t have to use the “Boss Button” (which also has a…
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As we continue to celebrate Women’s History Month, The Week is focusing on those women who are, well, making history. The barriers they’re shattering, the new ground they’re breaking, the inspiration and insight they can share with all of us. So after beginning the week with some female leaders looking back, we finish with others…
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Well, it’s March again. Somehow, it’s been a full year since packing up our laptops, welcoming our coworkers into our living rooms, and starring in our own versions of Groundhog Day. It’s a year marked with so many challenges – from loneliness and social distancing to mourning and fundamental changes to personal and professional lives.…