Topic: Advertising
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February may be the shortest month of the year, but it can feel like the longest. Perhaps that’s because we continue to be challenged by and wrestle with such fundamental human issues of diversity and health (i.e., the vaccine). Those and several others are top of mind for The Week. Here are our picks…
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From sports to politics to business, it’s been an eventful week. One that started with advertising’s joint celebration/analysis of the Super Bowl (there was a pretty good game, too) and concluded with crises manifesting on so many fronts (including some of those advertisers). The Week’s taking a brief look back at whats stood out, while…
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What does the future hold? We’re all ears (especially if you have a Grays Sports Almanac that can help with Sunday’s game). Looking forward, the Week’s been interested in a few recent stories about future states. Offices that look and feel like home. Virtual stadiums. Integrating but managing video fatigue. And (gasp) a world without…
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Originally published in Sports Illustrated on Nov. 2, 2015 Bud Bowl: Back then the idea of a commercial made specifically for the Super Bowl—that was novel. As the final pathetic seconds of Super Bowl XXII ticked off the clock, bringing the Redskins’ 42-10 blowout of the Broncos to a merciful close in the wee hours of…
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The last month, heck the last several months, have been relentless. It’s not just the challenges of COVID-19, social justice, political polarization and an assault on truth, but the near daily manifestation of them (and others). And darting from one issue to another is hardly a recipe for success. The Week’s taking a bit of…
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Riots. Impeachment. Inauguration. Hard to believe we’re still in January. With that in mind, the Week has its eye on the implications of those, including how brand responses to the inauguration, creating a healthier social media, ethical dilemmas around media buying and even unconscious bias in retail in marketing. Here are our picks of the…
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In good times and bad, Super Bowl ads often reflect the mood of the country. And the mood this year is unlike any we’ve ever experienced – incredibly polarized and amplified by a global pandemic. As brands look to capitalize their $5.6-million-per-30-second investment, we asked CTPers what they’re expecting from this year’s crop and what…
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Following a tumultuous few days, The Week’s attention is back on broader marketing initiatives and learnings. New streaming apps and Super Bowl teasers, new logos and a powerful art exhibit and an interesting question to noodle: Is there any industry that needs more effective communication than Science? Its complexity and our attention spans are a…
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Another day, another week, that we won’t soon forget. It’s shaken us as humans, impacted us as marketers. So this week, we’re keeping you updated on information and insights you need to know. Here are our 7 picks of the week. Brands: This Is Not a Marketing Moment Adweek Wednesday morning, I woke up…
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‘Twas the week before Christmas and all through the industry, there wasn’t a marketer that wasn’t stirring; including this week’s news. The 2021 predictions were published by the outlets with care, with hopes that 2021 will soon be here. As you can tell, The Week’s been in a festive mood. Entertained by poems and…