Topic: Advertising
-
It may be the season of red and green, but The Week has yellow on the brain. Bright yellow, much like one-half of Pantone’s color of the year, has us thinking of hope and positivity and a year ahead that we hope will be better than the one we’re putting to rest. But we also…
-
A brand’s relevance can be measured in both its functional and emotional connection to its consumers. Relevance has always been foundational to successful branding, and while 2020 was a year unlike any other, there are still plenty of ways a brand can maintain meaningful relationships with its patrons. With the pandemic accelerating our arrival to…
-
Black Friday is a week away, which means The Week normally would have been game planning by this point. But next Friday will be, in 2020 style, unlike any other edition. This has forced brands to pivot messages and strategies, examine different communications platforms and extend timeframes to address safety precautions. So with a little…
-
We’re big fans of Jeopardy here at The Week and still saddened by the passing of one George Alexander Trebek. So it’s in his honor that we give you the following, timely answer: “Two unwieldy words for the fear of Friday the 13th.” QUESTION: “What are paraskavedekatriaphobia and friggatriskaidekaphobia?” Wondering about a connection?…
-
The count is on. And on. And ongoing. If you’re like us here at The Week – you’re looking for distractions and inspiration between hitting ‘refresh’ on poll maps. Thankfully, marketing news is always there to keep us on our toes. This week, we’re taking notes from Great Big Story and Netflix, taking inspiration from…
-
If you’re like us here at The Week, you’re pretty exhausted by election news. Not that the democratic process isn’t important (been wearing an “I Voted Early” sticker all week), but with four days to go we need a little breather. We think we have a few good reads, covering everything from Halloween marketing and…
-
With a week before one of the most anticipated presidential elections in modern U.S. history, we wanted to take a look at the art and science of marketing a political candidate. With daily barrage of ads on social media and on TV, we wanted to better understand how political campaigns view the role of advertising.…
-
Here at The Week, we’re always interested in the broader trends moving our industry. What do we need to know now – what do we need to keep our eye on for the future. So we’ve been a little focused on “moments” this week. Quibi’s seems to have come and gone in record time (we…
-
As you may be aware, the J.M. Smucker’s Company recently unveiled a new logo as part of a corporate identity overhaul. With a business that continues to expand beyond just the J in our beloved PB&Js, Smucker’s felt that an evolved business (coffee, pet food, peanut butter, and snack categories) needed an evolved logo to…
-
It’s finally starting to feel like fall. And with it, The Week has its eye on the election/debates, new styles, the importance of relevance, and, of course, the continued saga of TikTok. Here are our 9 favorites from the past week. Legal expert unpacks what Trump’s executive order on diversity training means for…