Topic: Brand
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The last month, heck the last several months, have been relentless. It’s not just the challenges of COVID-19, social justice, political polarization and an assault on truth, but the near daily manifestation of them (and others). And darting from one issue to another is hardly a recipe for success. The Week’s taking a bit of…
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There are few jobs in communications with as much pressure and scrutiny as the White House Press Secretary. As Jen Psaki steps into the role, she’ll do so with the country fiercely divided by politics and a media landscape that blurs facts, opinion and lies. The toughest job in the business has never been tougher.…
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Riots. Impeachment. Inauguration. Hard to believe we’re still in January. With that in mind, the Week has its eye on the implications of those, including how brand responses to the inauguration, creating a healthier social media, ethical dilemmas around media buying and even unconscious bias in retail in marketing. Here are our picks of the…
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In good times and bad, Super Bowl ads often reflect the mood of the country. And the mood this year is unlike any we’ve ever experienced – incredibly polarized and amplified by a global pandemic. As brands look to capitalize their $5.6-million-per-30-second investment, we asked CTPers what they’re expecting from this year’s crop and what…
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Another day, another week, that we won’t soon forget. It’s shaken us as humans, impacted us as marketers. So this week, we’re keeping you updated on information and insights you need to know. Here are our 7 picks of the week. Brands: This Is Not a Marketing Moment Adweek Wednesday morning, I woke up…
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‘Twas the week before Christmas and all through the industry, there wasn’t a marketer that wasn’t stirring; including this week’s news. The 2021 predictions were published by the outlets with care, with hopes that 2021 will soon be here. As you can tell, The Week’s been in a festive mood. Entertained by poems and…
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We suspect you’ve all heard the quote about success occuring when opportunity meets preparation. We’ve been thinking a lot about it since Mr. Pringles opened his front door. Is the equation off? Or a problem in preparation? Because few opportunities have seemed as gift-wrapped as that one. As a refresher, John Oliver (the host…
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It may be the season of red and green, but The Week has yellow on the brain. Bright yellow, much like one-half of Pantone’s color of the year, has us thinking of hope and positivity and a year ahead that we hope will be better than the one we’re putting to rest. But we also…
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When Quibi launched earlier this year, it sounded kind of cool. Short-form video content specifically designed for mobile viewing that automatically adjusted to however you were currently holding your phone. Sounds like a no-brainer for a mobile-first consumer. Unfortunately, Quibi never took off and recently announced its decision to officially shut down on December 1.…
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We’re big fans of Jeopardy here at The Week and still saddened by the passing of one George Alexander Trebek. So it’s in his honor that we give you the following, timely answer: “Two unwieldy words for the fear of Friday the 13th.” QUESTION: “What are paraskavedekatriaphobia and friggatriskaidekaphobia?” Wondering about a connection?…