Topic: Brand
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BOSTON (April 2, 2019) – In conjunction with their release of the most recent evolution of the heralded “Join Us for Good” campaign, Eastern Bank and its creative agency, CTP, announced an extension of their long-term partnership. CTP has worked with the bank since 2001. “Join Us for Good” was launched in 2017 to…
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We sat down with Grant Pace, our executive creative director, before Sunday’s Super Bowl to discuss what makes a brand stand out on advertising’s biggest stage. He should know. Grant helped create one of the most iconic Super Bowl ads of all time – Budweiser’s Bud Bowl. What makes a successful Super Bowl ad? A good…
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Does Gillette hit the mark with its “The Best Men Can Be” campaign? Our folks at CTP have mixed reactions. Here’s what they had to say.
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With 110 million viewers expected to tune into the Super Bowl – and the Patriots’ quest for a sixth title – a lot of eyes will be judging more than football. This is the biggest stage for brands brave enough and rich enough to play on the biggest stage. As…
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To create added excitement to the upcoming 2016 Breeders’ Cup World Championships, CTP helped create and launch a dynamic sweepstakes, featuring chef Bobby Flay, actress Elizabeth Banks, TV personality Carson Kressley, trainer Bob Baffert, and jockey Victor Espinoza. The sweepstakes, titled Racing with Stars VIP Sweepstakes presented by America’s Best Racing, offered participants the chance…
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Private aviation leader taps CTP to develop brand ID, website and campaign.
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A shorter version was published in the Boston Business Journal, March 18, 2016. In this season of political hostility, a Democratic mayor and a Republican governor ran a unified campaign to persuade GE, America’s eighth-largest company, to move its headquarters to Boston. While that may be the biggest upset…
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We all know the numbers. A cool five mil for 30 seconds to be a part of the big show. Which for some brands is a drop in the Beechwood aged bucket to reach all those eyeballs. But in today’s ROI driven marketplace, where measurement and analytics rule, the expectations…
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Few will argue that Google is one of the most important brands in the world. The company is much more than its eponymous search engine. From Android phones and YouTube to Nest and self-driving cars, Google never stops thinking or growing. But its innovation hasn’t touched its own branding for…
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Today marks the one-month anniversary of Pink Sunday. If you were signed into any social account on April 19th, there’s no way you escaped the countless #LillyFail tweets, Instagram posts, news headlines… you name it. Lilly Pulitzer, the iconic, preppy fashion brand that has become synonymous with upper class socialites, had launched…