Topic: Culture

  • CTPerspectives: Where have brands succeeded in bringing in-home experiences to sports fans?

    Even in so much uncertainty, at least one thing has remained constant: fall =football (whether our version or the world’s). While the show has gone on, games this fall have looked quite a bit different, particularly with (mostly) empty stadiums. This has forced teams and leagues to think differently about how, where and when to…

  • The Week | Our view of the last 7 days in marketing & communications

    The Week has been reminded of that with recent news from across the marketing landscape. The 3 Ds (delivery, drive through and distance), an increase of in-housing (perils to follow) and the loss of empathy. Not to mention another (yes, another) channel introducing ‘stories.’   Here are our 9 favorites from the past week.   Kraft’s newest…

  • The Week | Our view of the last 7 days in marketing & communications

    It’s finally starting to feel like fall. And with it, The Week has its eye on the election/debates, new styles, the importance of relevance, and, of course, the continued saga of TikTok.   Here are our 9 favorites from the past week.   Legal expert unpacks what Trump’s executive order on diversity training means for…

  • The 6 Worst Brand Apologies … and What Should Have Been Done

    Crises are inevitable. The size, scope and impact may vary, but any good communicator understands that there’s one brewing around the corner. Successfully navigating them begins with preparation and understanding the impact of your words and actions.    On the heels of Ellen DeGeneres’ recent apology for the toxic work environment scandal that broke over…

  • CTPerspectives: Which brands are doing the best job of encouraging people to vote this fall?

    Politics is a tricky business for most brands, in that partisanship can alienate employees and/or customers. But brands also recognize that consumers expect more civic engagement, demonstrating more loyalty to those that take stances on issues they care about. That competition has created a sweet spot: Pro-democracy and pro-voter. As the November election increasingly comes…

  • The Week | Our view of the last 7 days in marketing & communications

    The more things change – the more they stay the same. That’s our feeling here at The Week where the Cantenna, TikTok drama, facemark evolution and (sad face) Macy’s parade going TV-only feel quite 2020. Whereas another Facebook boycott and agencies’ struggle to implement diversity initiatives feel, well, like 2019, 2018, 2017, 2016… Here are…

  • Infographic: The New Back to School

      Data sourced Captify Technologies Inc. Data souced from Deloitte Data sourced from Deloitte, TIME and MPR News Data sourced from PR Newswire Data sourced from PR Newswire  Data sourced from MediaCharts.com and Media Kix  Data sourced from National Retail Federation 

  • The Week | Our view of the last 7 days in marketing & communications

    Amazon Prime or Walmart Plus? TikTok or Instagram Reels? Old favorites or new brands? Not only is choice on the rise – but consumers are experimenting – with more than 1 in 3 saying they purchased an unknown brand during quarantine. Big takeaway for marketers from The Week: the competition today isn’t necessarily the competition…

  • Infographic: The Rise of TikTok

      Data sourced from Hootsuite Data souced from Hootsuite  Data sourced from Hootsuite  Data sourced from Hootsuite  Data sourced from Sensor Tower Data sourced from MediaCharts.com and Media Kix  Stats as of July 2020  Stats as of July 2020 

  • Dad’s advice

    Our dads have given many lessons and pointers: Wear your seatbelt. Try your best. Listen to others. Share. Work hard. Yesterday, we celebrated our Fathers. But we also don’t think that one day was enough. So we’re taking another day to reflect on and celebrate our dads. All the ‘dad jokes’ we rolled our eyes…