Topic: Culture


  • Amazon Prime or Walmart Plus? TikTok or Instagram Reels? Old favorites or new brands? Not only is choice on the rise – but consumers are experimenting – with more than 1 in 3 saying they purchased an unknown brand during quarantine. Big takeaway for marketers from The Week: the competition today isn’t necessarily the competition…

  •   Data sourced from Hootsuite Data souced from Hootsuite  Data sourced from Hootsuite  Data sourced from Hootsuite  Data sourced from Sensor Tower Data sourced from MediaCharts.com and Media Kix  Stats as of July 2020  Stats as of July 2020 

  • Our dads have given many lessons and pointers: Wear your seatbelt. Try your best. Listen to others. Share. Work hard. Yesterday, we celebrated our Fathers. But we also don’t think that one day was enough. So we’re taking another day to reflect on and celebrate our dads. All the ‘dad jokes’ we rolled our eyes…

  • On World Health Day 2020, as we think about the healthcare workers who are the true heroes right now, here are some things we are doing to try to support our people.

  • Kite in blue sky

    When will we able to get back to the office? The answer may lie in the story of a kite, a dad and our leaders.

  • If you’re like the rest of us, Zoom and Google Hangouts have become a fixture in your daily lives. And if you’re relatively new to video conferencing, you’ve seen that it’s fairly easy to get up and running. But how do you make the most of it? CTP’s Director of Creative Content Will Claflin offers…

  • Empty Fenway Park

    The world has changed dramatically since Chris Sale threw his last fastball. For marketers, that new world already is under way, if the shifts from Black Swan events like coronavirus can’t be fully absorbed for years. What might this new normal look like, whether that’s fall or winter or sometime in 2021 and beyond?

  • Corona on the Beach

    As the events of the last few weeks have unfolded, I’ve found some comfort in focusing on what feels most natural to me: staying calm and trying to help our clients solve problems with creative thinking.   I believe crisis can lead to opportunity. Reveal strengths. And bring people together. I still remember the sense…

  • Empty CTP Office

    The leadership group at our agency debated some important questions this week as we sifted through the latest news around COVID-19. How should we behave as an employer? As a business?  And as part of the larger community?  What role can a 50-person agency play in trying to slow down the process of a pandemic? There…

  • BranderSnatch

    Every day we run as fast as we can to deliver our best work for our many clients. But how do we make sure we are constantly learning and collaborating with each other? Because we have so many talented and resourceful people at CTP – what’s the best way to encourage collaboration that’s supportive, educational,…