Topic: Culture


  • On World Health Day 2020, as we think about the healthcare workers who are the true heroes right now, here are some things we are doing to try to support our people.

  • Kite in blue sky

    When will we able to get back to the office? The answer may lie in the story of a kite, a dad and our leaders.

  • If you’re like the rest of us, Zoom and Google Hangouts have become a fixture in your daily lives. And if you’re relatively new to video conferencing, you’ve seen that it’s fairly easy to get up and running. But how do you make the most of it? CTP’s Director of Creative Content Will Claflin offers…

  • Empty Fenway Park

    The world has changed dramatically since Chris Sale threw his last fastball. For marketers, that new world already is under way, if the shifts from Black Swan events like coronavirus can’t be fully absorbed for years. What might this new normal look like, whether that’s fall or winter or sometime in 2021 and beyond?

  • Corona on the Beach

    As the events of the last few weeks have unfolded, I’ve found some comfort in focusing on what feels most natural to me: staying calm and trying to help our clients solve problems with creative thinking.   I believe crisis can lead to opportunity. Reveal strengths. And bring people together. I still remember the sense…

  • Empty CTP Office

    The leadership group at our agency debated some important questions this week as we sifted through the latest news around COVID-19. How should we behave as an employer? As a business?  And as part of the larger community?  What role can a 50-person agency play in trying to slow down the process of a pandemic? There…

  • BranderSnatch

    Every day we run as fast as we can to deliver our best work for our many clients. But how do we make sure we are constantly learning and collaborating with each other? Because we have so many talented and resourceful people at CTP – what’s the best way to encourage collaboration that’s supportive, educational,…

  • CTP's Fredrickson makes 50th straight Red Sox home opener

    Mark Frederickson lives in Southern Maine now, but he grew up in Topsfield in a family that loved the Red Sox. How much did they love the team? He’s been to 50 straight Opening Day games at Fenway Park.

  • Mark Fredrickson

    When you are in fifth grade and the teacher announces, in front of the class, that the principal would like to see you in his office, the feeling is beyond uncomfortable. It was April 4, 1969, at Proctor School in Topsfield. My face went red as the wheels turned in…

  • Empowered

    According to Merriam-Webster, empowerment is defined as the authority or power given to someone to do something. As far as definitions go – this one is exceptionally vague. But that’s exactly it. Empowerment presents itself in all sorts of ways and through people from all walks of life. Earlier this…