Topic: Digital

  • The Week | Our view of the last 7 days in marketing & communications

    We’re big fans of Jeopardy here at The Week and still saddened by the passing of one George Alexander Trebek. So it’s in his honor that we give you the following, timely answer: “Two unwieldy words for the fear of Friday the 13th.”    QUESTION: “What are paraskavedekatriaphobia and friggatriskaidekaphobia?”   Wondering about a connection?…

  • Infographic: 2020 Holiday Shopping

  • The Week | Our view of the last 7 days in marketing & communications

    The count is on. And on. And ongoing. If you’re like us here at The Week – you’re looking for distractions and inspiration between hitting ‘refresh’ on poll maps. Thankfully, marketing news is always there to keep us on our toes. This week, we’re taking notes from Great Big Story and Netflix, taking inspiration from…

  • The Week | Our view of the last 7 days in marketing & communications

    If you’re like us here at The Week, you’re pretty exhausted by election news. Not that the democratic process isn’t important (been wearing an “I Voted Early” sticker all week), but with four days to go we need a little breather. We think we have a few good reads, covering everything from Halloween marketing and…

  • The art of political advertising: 5 questions with BU advertising professor Tobe Berkovitz

    With a week before one of the most anticipated presidential elections in modern U.S. history, we wanted to take a look at the art and science of marketing a political candidate. With daily barrage of ads on social media and on TV, we wanted to better understand how political campaigns view the role of advertising.…

  • The Week | Our view of the last 7 days in marketing & communications

    Here at The Week, we’re always interested in the broader trends moving our industry. What do we need to know now – what do we need to keep our eye on for the future. So we’ve been a little focused on “moments” this week. Quibi’s seems to have come and gone in record time (we…

  • Is it Time for a New Logo? | 5 Things to Consider Before Diving Into a Rebrand

    As you may be aware, the J.M. Smucker’s Company recently unveiled a new logo as part of a corporate identity overhaul. With a business that continues to expand beyond just the J in our beloved PB&Js, Smucker’s felt that an evolved business (coffee, pet food, peanut butter, and snack categories) needed an evolved logo to…

  • The Week | Our view of the last 7 days in marketing & communications

    The Week’s trying to get into the Halloween spirit (Reese’s full size, if you’re asking) and intrigued by some of the campaigns trying to pull us along. But we continue to wonder about change: what’s here to stay or what’s just experiencing a moment – and how marketers are tackling it.   Here are our…

  • The Week | Our view of the last 7 days in marketing & communications

    The Week has been reminded of that with recent news from across the marketing landscape. The 3 Ds (delivery, drive through and distance), an increase of in-housing (perils to follow) and the loss of empathy. Not to mention another (yes, another) channel introducing ‘stories.’   Here are our 9 favorites from the past week.   Kraft’s newest…

  • The Week | Our view of the last 7 days in marketing & communications

    It’s finally starting to feel like fall. And with it, The Week has its eye on the election/debates, new styles, the importance of relevance, and, of course, the continued saga of TikTok.   Here are our 9 favorites from the past week.   Legal expert unpacks what Trump’s executive order on diversity training means for…