Topic: Digital


  • The average person may not be choosing their daily wardrobe based on what the models are showing on the runways of New York Fashion Week, which wraps up today. But what goes on during the shows and parties extends beyond couture and glamor. Pop culture, marketing and arts are taking cues. So what happened that we should know?…

  • The time has come for millions to gather around the big screen, eat some buffalo chicken dip and watch two teams throw around the old pigskin. That’s right. It’s Super Bowl weekend and we’re starting to feel the thrill of what’s to come. From the game, eats, the halftime show and of course (our favorite…

  • The Olympics remains one of sports’ great spectacles, a chance to celebrate amazing athletic achievements and years of dedication. For those of us in New England, there are some great stories to follow (more below). But this edition of the Games will be conducted under the biggest cloud in perhaps a half century, overshadowed by…

  • Since President Gerald Ford officially recognized Black History Month in 1976, every American president has designated February as Black History Month and endorsed a specific theme.   The 2022 theme, “Black Health and Wellness,” explores “the legacy of not only Black scholars and medical practitioners in Western medicine, but also other ways of knowing (e.g.,…

  • Let’s face it, none of us has the foggiest idea what this year is going to look like. No one could have predicted the last two. But we do know there is going to be a continued evolution in how marketers engage with people. Some of it will be based on technology advances and some…

  • You can’t touch it, can’t even see it, but it’s everywhere right now. At the grocery store, at your hairdresser and at the pump. And certainly wrapped inside those gifts under the tree. Inflation is at its highest in more than three decades – a global issue that’s being felt most here in the U.S.…

  • Do you know the saying, ‘feeling blue?’ Well, this week we’re feeling a shade of blue – periwinkle to be exact. This week Pantone released its celebrated color of the year, and with it, made its own rules by creating its own color. Because, why not? As we prepare for 2022, we’re taking a look…

  • Thanksgiving may just be the best of all of the holidays. Food. Family. Football. It’s always a long weekend that has the fun of Christmas, without the stress of decorating and gift-giving. And this year, for the first time in a couple, many of us are celebrating in-person. As we head into the holiday week,…

  • What do you call the busiest shopping day of the year crossed with pandemic and supply chain issues? An early shopping season.    We’re already two weeks away from Black Friday and the day has changed considerably since 2019. With new shopping habits and supply chains issues – retailers are urging people to get a…

  • A name change, new technology and retail stores. Facebook, err Meta, has been busy over the past two weeks rolling out its new vision for the future of technology (aka, the Metaverse).  This future-forward social hub is essentially a fusion of AR and VR – and the concept has been around for a few years.…