Topic: Digital

  • The Week | Our view of the last 7 days in marketing & communications

    Reese’s Peanut Butter Cups. If you’re asking, and we know you are, there is only one answer to the question: what is the best candy at Halloween? Forget costumes, the true purpose of Halloween is hoarding RPBCs and storing them in the fridge for enjoyment all year long. Sure, different sizes all have a bit of a…

  • The Week | Our view of the last 7 days in marketing & communications

    It’s going to start feeling like fall around here this weekend. That’s as much about temperatures as it is the colors around us. In between apple picking and some early leaf peeping, here are a few of our picks of the week.   Netflix employees walk out to protest Dave Chappelle’s special. The New York…

  • The Week | Our view of the last 7 days in marketing & communications

    Blue Origin. Musk vs Bazos. NASA and China. Our minds are in space this week. Literally. As we enter this Space Race 2.0, we’ve pulled together a primer for the people here on earth. From Captain Kirk to Prince William and of course, the comms battles.    Here are our picks of the week.   …

  • The Week | Our view of the last 7 days in marketing & communications

    Facebook has had a very bad start to October. The events and commentary have raised questions about how it got to this point and what the future may hold.   Our picks for this week center on a wide ranging look at the company that is so inextricably connected to our lives. Here are our…

  • The Week | Our view of the last 7 days in marketing & communications

    Has there ever been a regular-season game as hyped and anticipated as Sunday’s showdown between The Patriots and Buccaneers? Tom Brady’s return to Foxborough is driving record ticket prices, unmatched media coverage and a range of emotions for Patriots fans. The anticipation conjures so many things: GOATs and nostalgia, breakups and reunions, coaches and/vs. players,…

  • Infographic: What Customers Want… And Expect

    Your company’s customer service can make – or break – you. According to a Gladly survey, 92% say they would stop purchasing from a company after three or fewer poor experiences. And 26% after just one. Satisfying consumers, however, is no simple task. Technology advances, increasing connection points, and what they really want in terms…

  • The Week | Our view of the last 7 days in marketing & communications

    We’re big fans of Ted Lasso here at The Week. A comedy with a heart, an optimism and positive worldview at a time when we needed it most. On the heels of its seven Emmy awards, and its omnipresent cast, we thought we’d look a little deeper. After all, behind the great lines, are a…

  • The Week | Our view of the last 7 days in marketing & communications

    Sweater weather. Leaf peeping. Pumpkin spice everything. Fall is on the horizon. As we get ready for activities like apple picking and football weekends, we’ve pulled together a primer for the season. From temperature changes to hikes and of course, pumpkin spice.    Here are our picks of the week.    Climate Scientists Forecast High…

  • The Week | Our view of the last 7 days in marketing & communications

    It’s Labor Day. Meaning end of summer. Which brings a little sense of nostalgia. It may not have been the best of summers, but it was still summer and a season which we love and look forward to and often look so fondly on.    So with nostalgia in mind, here are our picks of…

  • The Week | Our view of the last 7 days in marketing & communications

    Teachers and children will begin filing back into school in the next week or so, a mix of optimism and trepidation likely greeting them as a resurgent virus impacts a third straight school year. The big fears center on the balance safety and learning – and hopes that the former won’t force significant disruptions in…