Topic: Industry News
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While February may be the shortest month of the year, it never comes up short in marketing news. From Super Bowl LX to the 2026 Winter Olympics and everything in between, let’s break down what caught our attention this month. Pepsi Pokes the Bear The Super Bowl showcased some great spots this year. But, with…
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Sometimes it is easy to take the NFL’s marketing genius for granted. After all, it is the behemoth, the 800-lb gorilla of American sports and culture, dominating television ratings, demanding astronomical rights fees, parceling out games to the most broadly distributed streaming platforms, and increasing its already high avidity levels through its embrace first of…
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The hecticness of the holidays has set in. As you wind down and 2025 comes to a close, check out our final Marketing Minute of the year. The Grinch & Walmart Walmart is bringing fresh energy to the holiday season by extending its “Walmart? Who Knew?” campaign with a festive twist. By transporting the Grinch…
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As 2026 approaches, the communications and marketing industries are navigating a landscape defined by shifting public expectations, accelerating technology, and an increasingly fragmented media ecosystem. To stay competitive, brands and practitioners must rethink how they build trust, differentiate themselves, and operate amid growing complexity. There is no shortage of issues that we’ll be keeping an…
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It’s the most wonderful time of the year! And no, I’m not talking about the holidays. I’m talking about last week’s release of 2025 Spotify Wrapped. While this data is being shared across Instagram Stories everywhere, it got me thinking about what it means for marketers. Demographics and sociographics… It’s Marketing 101. As marketers, it’s…
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From AI-powered newsrooms to chart-topping podcasts, holiday ad pushes, and a surge of blockbuster brand tie-ins, November delivered plenty to talk about. When you need a break from feasting – or that cousin’s political musings – this Thanksgiving, check out the November Marketing Minute. Fox News Media x Palantir While some news outlets are wary…
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We’re witnessing one of the bigger carriage fights in recent memory between YouTube TV and Disney. While it’s fundamentally a financial and legal battle – Disney pushing for higher carriage fees and YouTube TV resisting on behalf of its subscribers – it’s an equally fascinating communications battle unfolding in real time. Carriage disputes are nothing…
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As pumpkin season enters its peak, so does a fresh wave of standout marketing moments. From Dunkin’s chaotic “Spidey D” to the latest shifts across major social platforms, and a new team for Boston sports fans, there’s plenty to talk about this month. Let’s dive into the October Marketing Minute. Spidey D Runs Rampant We…
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Fall is officially here and we’re ready for sweater weather. September closed out with a mix of playful ads, viral satire, brand blunders, and trending TikToks. Here’s the September Marketing Minute. A Bad Stunt in the Himalayas Arc’teryx, a Canadian high-performance outdoor equipment company, made headlines this month after conducting a fireworks display in the…
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When seven people died from cyanide-laced Tylenol capsules in 1982, Johnson & Johnson immediately recalled 31 million bottles, halted production, and pulled all advertising. The $100 million hit was staggering at the time, but the quick action demonstrated its priority of safety over profit, saved the brand and set the standard for crisis response. That…