Topic: Marketing
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Every day we run as fast as we can to deliver our best work for our many clients. But how do we make sure we are constantly learning and collaborating with each other? Because we have so many talented and resourceful people at CTP – what’s the best way to encourage collaboration that’s supportive, educational,…
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In the fall of 2018, Nike shocked everyone with the launch of its Dream Crazy campaign. The launch highlighted former NFL quarterback Colin Kaepernick and the memorable line “Believe in something, even if it means sacrificing everything”. Nike was able to sustain the staggering hype with another groundbreaking Dream Crazy ad. This new spot showcases…
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We sat down with Grant Pace, our executive creative director, before Sunday’s Super Bowl to discuss what makes a brand stand out on advertising’s biggest stage. He should know. Grant helped create one of the most iconic Super Bowl ads of all time – Budweiser’s Bud Bowl. What makes a successful Super Bowl ad? A good…
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Does Gillette hit the mark with its “The Best Men Can Be” campaign? Our folks at CTP have mixed reactions. Here’s what they had to say.
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When Nike unveiled its newest ad on the eve of the NFL season both praise and vitriol flew quickly. The company proudly put a stake in the ground on the issue of athletes standing up for their beliefs when it featured Colin Kaepernick in ads. Taking a knee during the anthem, originally spurred by Kaepernick,…
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If death and taxes are life’s unfortunate inevitabilities, an algorithm change at Facebook is perhaps the parallel for us marketers. It’s not a matter of whether it will happen, but when. And our challenge is to interpret what it means and how best to tackle it. The New Year has…
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When Adweek looked at the growth of neuromarketing and its role in the burgeoning mobile space, it turned to CTP client Nielsen Consumer Neuroscience. To “understand the effectiveness of display and video ads on smartphones” agencies and brands are turning to companies like Nielsen. “We’re realizing that as the world gets more cluttered, and there’s…
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Near the end of a recent medical appointment, my doctor directed me to download the office’s app. Good move. From my phone, I now can access my medical charts, make an appointment, email my doctor and even refill my prescription. In the age of convenience and the desire for everything…
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Getting off the subway this morning, I made a point to track how many apps I opened on my iPhone during my commute. Listening to Noah Gunderson’s new album on Spotify was keeping me entertained at the beginning of my MBTA journey, until a loud mobile ad started playing. Do they really think I want…
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Young growth companies find no shortage of advice on nearly every aspect of building a business – from early investors, consultants, management books or the business press. But on the road to a potential IPO, one critical aspect is often overlooked: communications. This can be a painful lesson. Success attracts attention. It’s…