Topic: Marketing
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From visually pleasing platforms like Instagram to longer audio plays like the Serial podcast, consumers today are experiencing stories through a variety of channels. That’s good news for smart brands looking for new, creative ways to get consumers to extend their story. Adobe recently released a new digital storytelling app specifically for iPads. With…
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I started my advertising career on the traditional side, crafting print, TV and radio campaigns. But then the Internet happened, and I was intrigued by how this new medium could impact the world of marketing. People thought it was a fad and wouldn’t last (no, they really said that). Here we are 15+ years…
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#AlexfromTarget. We’ve probably all heard of Alex LaBeouf by now. He’s the teenaged Target employee, and newly crowned king of the internet, whose silken hair and 32 inch chest sent tween girls reeling when this photo was tweeted on Sunday. (Click the link if you want to feel really old.)…
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As a millennial, I sometimes feel like a zoo animal. An exotic, mildly dangerous, feared yet coveted zoo animal. (See AdWeek’s latest field notes.) Of course, given my cohort’s $200 billion spending power, marketers’ interest makes sense. Nearly every brand needs to figure out how to relate to millennials if…
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Bachelorette fans know that watching contestants vie for roses can be painful, and yet find themselves compelled to watch the trainwreck Monday after Monday. Awkward introductions, tacky gifts, and ill-timed stunts make at least a few contestants infamous from the outset, while drama and scandal perpetuate their notoriety throughout the…
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When I was a kid, I loved Sports Illustrated. Waited every week for its Thursday arrival and had it devoured by the weekend. Few stories were as riveting as “The Curious Case of Sidd Finch,” George Plimpton’s brilliant 14-page tale of the part-yogi, part-recluse who could reach 168 mph with…
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Nothing says Grand Opening quite like a “ribbon cutting” ceremony. A few VIPs, a big pair of scissors and, voila, your operation is off and running. There was a time when that type of ceremony, including the stock photo and a couple of nice media placements, was a good way to hit…
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Telling a business to act more like Disney is like telling someone like me to look – or throw – more like Tom Brady. No problem, I’ll get right on that. Most marketers don’t have the luxury of bottomless budgets, 90 years of brand equity and hundreds of media channels. But during…
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Soothsaying the sweeping ramifications of the Affordable Care Act (Obamacare) is a dubious task. The only sure thing is that we will all feel the wave caused by the Congressional Budget Office estimate of 30+ million people simultaneously signing up for a service we all use. For instance, if 30…
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It was a mostly overlooked gesture in a meaningless game. A final nine innings in New York that would bring a disastrous 2012 season to an end. But there was something about Dustin Pedroia’s insistence on playing in that final game, despite a broken finger, that stuck with us all…