Topic: Media
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It didn’t rain on Wednesday. Which generally isn’t noteworthy. Except here in Boston, when it was the first day in July that it didn’t. And if the short-term forecast is accurate, the wettest July in history is just around the corner. Putting aside the global implications of this … what that’s meant for The…
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College athletes typically spend their offseasons building strength, sharpening skills and preparing for seasons-to-come. In typical fashion, however, the ‘21 offseason is unlike any other. Last week, following the recent Supreme Court decision, thousands of college athletes became eligible to do something they never (legally) had been able to do before: profit from their own…
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There are two big birthdays this weekend. As most of you know, and keep reminding us, The Week finally turns 1. We’re can’t wait for the cake, gifts and boxes to play with. While it may be the big circle on all of your calendars, don’t forget that other one. Two-hundred-forty-five isn’t as unforgettable…
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1.Data sourced from: Statista.com (2021) 2.Data sourced from: DigiDay.com (2021) 3. Data sourced from: Warc.com (2021) 4. Data sourced from: Pew Research (2019) 5. Data sourced from: DigiDay.com (2021) 6. Data sourced from: MediaPost.com (2021) 7. Data sourced from: AdExchanger.com (2021) 8. Data sourced from: AdExchanger.com (2021) 9. Data sourced from: AdExchanger.com (2021)
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Is there anything more summer than S’mores? Outdoors, with friends and just the right mix of graham cracker, chocolate, marshmallow (lightly toasted is the perfect texture, if you’re asking). Of course, we had our eyes this week on another cookie. Google’s extended the third-party cookie into late ’23, providing a bit of a reprieve for…
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Pool noodles. The Week never gave much thought to summer’s cheap, ubiquitous, colorful toy. And then a particular blue one started popping up everywhere on our screens – courtesy of the savvy social team at Southwest. And it served as an unexpected, but ingenious reminder of the need for brands to create real, authentic…
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It’s June, which means rainbows are showing up everywhere. From local retailers to big-box brands, from menus to social media feeds, brands are showing their support for the LGBTQ+ community during Pride Month. True support, however, extends beyond just a marketing exercise and much deeper than simply rainbow washing a logo. With about 5.6% of…
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Long weekends are always circled on our calendars. But there’s nothing like this long weekend, aka, the unofficial start of summer. Cookouts. Cold drinks. The anticipation of warm days and vacations to come. And, most importantly this year, finally spending in-person time with family and friends. As Boston and the country try to navigate toward…
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According to the calendar, spring begins on March 20. But if you ask us, this time of year is the real kick-off to spring here in Boston. Flowers are in bloom. The sun sets at 8. And the Bruins and Celtics (kind of) open the playoffs, while the Sox still cling to first in the…
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America was experiencing a mental health crisis even before the current pandemic, with American Psychology Association research showing that mental and emotional health issues “increased significantly” over the last decade. But the pandemic has exacerbated it, and the effects this challenge has had in the workplace. Consider that: 75% of U.S. workers have struggled at work…