Topic: Public Relations
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While most professional sports seasons have been sidelined or restricted to mitigate risks associated with human-to-human contact in the midst of the pandemic, horse racing has been able to operate safely in many jurisdictions under strict screening, sanitation and health protocols under guidance from public health officials and other experts. To promote Thoroughbred racing as…
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Our series of conversations with communications leaders continues this week with a look at the impact of COVID-19 on small business. Ali Palmer is VP Business Development & Marketing at Gingerbread Construction Company, a family-owned and operated business just North of Boston and she gives us a little insight into the last several weeks –…
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In the first in a series of new conversations with communications and marketing leaders we take a look at the impact of COVID-19 on higher education. We talked with Simmons University‘s Associate Vice President of Communications and Public Affairs Jeremy Solomon, who brings us behind the scenes as the school navigated the earliest days of the coronavirus…
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People eating queso dip off each other’s fingers at a party may have drawn a smile when Mint Mobile first launched its fingerdipping campaign two years ago. Today, framed against obsessive hand washing and social distancing, the spot was mocked into retirement. With quarantines and forced closures, businesses find themselves scrambling to survive. Operations, sales, finance,…
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As the events of the last few weeks have unfolded, I’ve found some comfort in focusing on what feels most natural to me: staying calm and trying to help our clients solve problems with creative thinking. I believe crisis can lead to opportunity. Reveal strengths. And bring people together. I still remember the sense…
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These are extreme times, no question. But the coronavirus challenges facing businesses today are representative of the communications challenges the could face in times of crisis. What should every organization take away?
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The leadership group at our agency debated some important questions this week as we sifted through the latest news around COVID-19. How should we behave as an employer? As a business? And as part of the larger community? What role can a 50-person agency play in trying to slow down the process of a pandemic? There…
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“There’s more data than ever for PR practitioners. But just having data isn’t good enough. Understanding that data, and putting it to valuable use are the keys to determining success,” explains Todd Graff, CTP’s SVP of Public Relations, as he recaps insights from measurement guru Katie Delahaye Paine’s talk with the Publicity Club of New…
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It’s January. New year. New campaigns. Do you know what your client’s goals are? Not just the high-level business metrics; the tangible, measurable goals that your communications program is working toward. How about their benchmarks? Those from which you can derive whether you did more – or more for less….
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Chip Tuttle weighs in on the the media and government storm surrounding the Daily Fantasy Sports leaders.