Topic: Public Relations

  • The Week | Our view of the last 7 days in marketing & communications

    Amazon Prime or Walmart Plus? TikTok or Instagram Reels? Old favorites or new brands? Not only is choice on the rise – but consumers are experimenting – with more than 1 in 3 saying they purchased an unknown brand during quarantine. Big takeaway for marketers from The Week: the competition today isn’t necessarily the competition…

  • The Week | Our view of the last 7 days in marketing & communications

    These are hot-button times, everywhere a marketer turns. The Week includes great insights from HBR, as well as a couple brands that are leaning in. Here are our 10 favorites from the past week.   Marketing in the Age of Resistance Harvard Business Review Marketing tactics have undoubtedly changed in 2020, especially due to the…

  • The Week | Our view of the last 7 days in marketing & communications

    Truth and trust have been on trial for quite some time. Across all of our institutions and even ourselves. And we’re not even talking politics here. The Week looks at some of those trying to earn or re-earn trust – as well as what it means to be a Chief Meme Officer (yes, you read…

  • The Week | Our view of the last 7 days in marketing & communications

    The old saying is that it only takes a couple of seconds to say hello, but forever to say goodbye. For advertisers, it’s more that you have 2 seconds to turn hello into something else – or your customers will say goodbye. That’s the key finding of a major Mars study of digital advertising, reminding…

  • The Week | Our view of the last 7 days in marketing & communications

    Crises often produce two things that can be at odds with each other: intensifying existing trends and accelerating change. You can see it in just about every industry, and here at The Week, it brings a mix of serious, fun and completely offbeat. QR-code payments, copycat platforms, the re-emergence of dormant logos, rewriting the cannabis…

  • The Week | Our view of the last 7 days in marketing & communications

    The summer of change continues this week. What’s different isn’t that it’s happening, but how it’s happening, with brands and individuals standing up for and rallying around significant change. This week, we have a tutorial for how to lead change as a brand – as well as those significant moves that are happening, or may…

  • Should your brand boycott Facebook?

    Boycotts can simply be about expressing disapproval, but, more likely, your consumers will expect you to hold Facebook to change. And if you don’t truly know what change you’re demanding, then how do you know when to get off?  Or, in this case, to start spending again. That’s what Zuckerberg is banking on it when…

  • QSR in post-Covid world: 5 Questions with Papa Gino’s & D’Angelo CMO Deena McKinley

    Our series of conversations with marketing communications leaders continues with a discussion about the impact the public health crisis continues to have on the quick serve dining category. Papa Gino’s an D’Angelo CMO Deena McKinley shared how the company quickly changed how they do business in an effort to reassure customers and keep business humming.

  • The Week

    Welcome to The Week, CTP’s perspective on the industry’s most important, insightful and intriguing stories from the previous seven days. The Black Lives Matter movement and the COVID-19 pandemic continue to drive the majority of news and conversation. But you’ll also want to know about the launch of TikTok for Business and a few compelling,…

  • Uncertainty on campus keeps communications in overdrive: 5 questions with Curry College’s Michelle Adams O’Regan

    Even as many businesses are beginning to open, colleges and universities are stuck in a prolonged state of uncertainty as they try to forecast many months down the road. They are balancing health, education and financial stability. We talked about the challenges with Michelle Adams O’Regan, Curry College’s Associate Vice President of Marketing and Communications, who believes…