Topic: Public Relations
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It’s finally starting to feel like fall. And with it, The Week has its eye on the election/debates, new styles, the importance of relevance, and, of course, the continued saga of TikTok. Here are our 9 favorites from the past week. Legal expert unpacks what Trump’s executive order on diversity training means for…
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Crises are inevitable. The size, scope and impact may vary, but any good communicator understands that there’s one brewing around the corner. Successfully navigating them begins with preparation and understanding the impact of your words and actions. On the heels of Ellen DeGeneres’ recent apology for the toxic work environment scandal that broke over…
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Politics is a tricky business for most brands, in that partisanship can alienate employees and/or customers. But brands also recognize that consumers expect more civic engagement, demonstrating more loyalty to those that take stances on issues they care about. That competition has created a sweet spot: Pro-democracy and pro-voter. As the November election increasingly comes…
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The more things change – the more they stay the same. That’s our feeling here at The Week where the Cantenna, TikTok drama, facemark evolution and (sad face) Macy’s parade going TV-only feel quite 2020. Whereas another Facebook boycott and agencies’ struggle to implement diversity initiatives feel, well, like 2019, 2018, 2017, 2016… Here are…
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Amazon Prime or Walmart Plus? TikTok or Instagram Reels? Old favorites or new brands? Not only is choice on the rise – but consumers are experimenting – with more than 1 in 3 saying they purchased an unknown brand during quarantine. Big takeaway for marketers from The Week: the competition today isn’t necessarily the competition…
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These are hot-button times, everywhere a marketer turns. The Week includes great insights from HBR, as well as a couple brands that are leaning in. Here are our 10 favorites from the past week. Marketing in the Age of Resistance Harvard Business Review Marketing tactics have undoubtedly changed in 2020, especially due to the…
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Truth and trust have been on trial for quite some time. Across all of our institutions and even ourselves. And we’re not even talking politics here. The Week looks at some of those trying to earn or re-earn trust – as well as what it means to be a Chief Meme Officer (yes, you read…
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The old saying is that it only takes a couple of seconds to say hello, but forever to say goodbye. For advertisers, it’s more that you have 2 seconds to turn hello into something else – or your customers will say goodbye. That’s the key finding of a major Mars study of digital advertising, reminding…
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Crises often produce two things that can be at odds with each other: intensifying existing trends and accelerating change. You can see it in just about every industry, and here at The Week, it brings a mix of serious, fun and completely offbeat. QR-code payments, copycat platforms, the re-emergence of dormant logos, rewriting the cannabis…
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The summer of change continues this week. What’s different isn’t that it’s happening, but how it’s happening, with brands and individuals standing up for and rallying around significant change. This week, we have a tutorial for how to lead change as a brand – as well as those significant moves that are happening, or may…