Topic: Social Media

  • Infographic: 7 Consumer Trends That Will Outlast COVID

    It takes 66 days for new behaviors to become automatic, and we’re more than 100 days into the COVID world. Here’s a glimpse into the patterns, values and buying behaviors that are likely to continue. Data sourced from Accenture Data sourced from Ernst & Young  Data sourced from YouGov Data sourced from CC Insight Data sourced…

  • Uncertainty on campus keeps communications in overdrive: 5 questions with Curry College’s Michelle Adams O’Regan

    Even as many businesses are beginning to open, colleges and universities are stuck in a prolonged state of uncertainty as they try to forecast many months down the road. They are balancing health, education and financial stability. We talked about the challenges with Michelle Adams O’Regan, Curry College’s Associate Vice President of Marketing and Communications, who believes…

  • The New Lens of Video: 5 Insights about its Evolution

    Shooting on the greatest cinematic camera or on a pocket device isn’t that important to the consumer.  Telling a good story is.

  • Engagement isn’t an outcome

    True connection, as we humans know it, is actual dialogue. It’s shared experience. It’s real time. At the end of the day, if this quarantine has taught us anything, it’s that engagement isn’t an outcome or a metric, it’s a human drive.

  • Zoom in: How to use Video conferencing

    If you’re like the rest of us, Zoom and Google Hangouts have become a fixture in your daily lives. And if you’re relatively new to video conferencing, you’ve seen that it’s fairly easy to get up and running. But how do you make the most of it? CTP’s Director of Creative Content Will Claflin offers…

  • Mama. Trains. Prison. And Social Media.

    Many years ago, songwriter Steve Goodman wrote a letter to singer David Allen Coe, boasting that he’d written the “perfect country and western song.” A mixture of words and themes and just the right name drops for any country fan. Coe, in turn, disagreed, protesting that it was missing the essential elements. Mama. Trains. Trucks.…

  • Instagram evolved?

    Instagram Evolved?

    When a big brand changes its visual identity it draws a lot of opinion, especially when it is a popular photo application. So when Instagram announced its logo change we asked some of our visual branding experts at CTP what they thought. The company says its community has evolved but…

  • There's more to snapchat than disappearing pictures

    There’s More to Snapchat Than Disappearing Pictures

    Pop culture is crawling all over Snapchat. It’s in the news. Your kids use it. Maybe even you use it (but probably not). Everyone (particularly parents and marketers, but for very different reasons) wants to know: Why is Snapchat making waves, especially amongst the teen community? Teens are a part…

  • Have Disruptors Gotten Under Gillette’s Skin?

    As rock legends Spinal Tap pointed out, there is a fine line between clever and stupid. Gillette finds itself standing on that line with a Twitter campaign that mocks rivals Dollar Shave Club (DSC) and Harry’s and seems to be provoking more ill-will than good for the legacy brand.

  • Shaving the truth in Twitter battle?

    Shaving the Truth in Twitter Battle?

    Disruptor brands by their very nature unsettle the status quo. Gillette, the global marketing behemoth, has proven it knows how to promote and sell product. But are the shaving disruptors and the changing world of social media exposing cracks in Gillette’s marketing armor? As rock legends Spinal Tap pointed out,…