Topic: Social Media
-
If done right, social media can play a powerful role in damage control. What’s the best way to handle a business crisis on social? Brian shares his tips with Social Times.
-
Gone are the days of the passive couch potato. Today’s television viewers are more engaged and emotionally connected than ever, as networks encourage them to use social channels to react to programming.That can be a good thing for brands, as long as they follow two simple rules: be creative and…
-
Quick, choose between water or oxygen. Ok, maybe it’s not that dramatic. But limited money or bodies sometimes force brands to decide which gets their attention: social or earned media. Too often, that’s a false choice. We may shorten it to just social – dropping its last name like Beyonce or LeBron…
-
For me, the allure of politics was always a mix of core beliefs, shared causes and stirring speeches. And as someone drawn to communications, I found the rhythm of the words and a speaker’s own unique cadences captivating. It is the currency of all politicians and some do it in…
-
Pinterest jumped from 1.68M users in September 2011 to 7.21M users in December 2011. That’s a 429% increase, during the season you’d think most people are too busy holiday shopping and traveling to discover a new social platform. Last week, Pinterest crossed the 10 million unique monthly U.S. visitors threshold…
-
Google’s foray into social media got off to a slow start, but they may be poised to disrupt yet again and change the way we think about social networks and search.Just over six months ago, Google entered the realm of social media with Google+, a direct shot at the ubiquitous…
-
Slowly dying are the days of fans writing to their favorite athletes, then checking the mailbox for an autographed photo, ball or letter in return. Instead, Twitter, Facebook and myriad other social networks are giving fans the ability to connect instantly with sports teams and athletes. And now fans are…
-
Witnessed a few interesting social media incidents this week, both involving current or former clients of our agency. John Pepper, the aptly named CEO of Boston-based Boloco (for whom we have done some fun project work), got caught up in a war of words with Boston’s Mayor Menino. The rift,…
-
I like LinkedIn. A lot. Wonderful tool for business. But it has a problem, one not necessarily unique among social networks. There simply isn’t enough fresh information to be useful in daily life. With so many social networks (and other media sources) vying for our attention, LinkedIn easily gets neglected,…