Topic: Technology
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Here at The Week, we’re always interested in the broader trends moving our industry. What do we need to know now – what do we need to keep our eye on for the future. So we’ve been a little focused on “moments” this week. Quibi’s seems to have come and gone in record time (we…
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The Week’s trying to get into the Halloween spirit (Reese’s full size, if you’re asking) and intrigued by some of the campaigns trying to pull us along. But we continue to wonder about change: what’s here to stay or what’s just experiencing a moment – and how marketers are tackling it. Here are our…
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Even in so much uncertainty, at least one thing has remained constant: fall =football (whether our version or the world’s). While the show has gone on, games this fall have looked quite a bit different, particularly with (mostly) empty stadiums. This has forced teams and leagues to think differently about how, where and when to…
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The Week has been reminded of that with recent news from across the marketing landscape. The 3 Ds (delivery, drive through and distance), an increase of in-housing (perils to follow) and the loss of empathy. Not to mention another (yes, another) channel introducing ‘stories.’ Here are our 9 favorites from the past week. Kraft’s newest…
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It’s finally starting to feel like fall. And with it, The Week has its eye on the election/debates, new styles, the importance of relevance, and, of course, the continued saga of TikTok. Here are our 9 favorites from the past week. Legal expert unpacks what Trump’s executive order on diversity training means for…
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The shift toward more user data privacy (e.g. EU’s GDPR, Chrome killing the cookie in 2022) has been underway for some time with the collective change having massive implications for the marketing industry. It is critical that digital marketers remain abreast of this sustained evolution in order to understand the implications of these changes and…
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The more things change – the more they stay the same. That’s our feeling here at The Week where the Cantenna, TikTok drama, facemark evolution and (sad face) Macy’s parade going TV-only feel quite 2020. Whereas another Facebook boycott and agencies’ struggle to implement diversity initiatives feel, well, like 2019, 2018, 2017, 2016… Here are…
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Amazon Prime or Walmart Plus? TikTok or Instagram Reels? Old favorites or new brands? Not only is choice on the rise – but consumers are experimenting – with more than 1 in 3 saying they purchased an unknown brand during quarantine. Big takeaway for marketers from The Week: the competition today isn’t necessarily the competition…
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These are hot-button times, everywhere a marketer turns. The Week includes great insights from HBR, as well as a couple brands that are leaning in. Here are our 10 favorites from the past week. Marketing in the Age of Resistance Harvard Business Review Marketing tactics have undoubtedly changed in 2020, especially due to the…
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Truth and trust have been on trial for quite some time. Across all of our institutions and even ourselves. And we’re not even talking politics here. The Week looks at some of those trying to earn or re-earn trust – as well as what it means to be a Chief Meme Officer (yes, you read…