Topic: Technology

  • The Week | Our view of the last 7 days in marketing & communications

    The old saying is that it only takes a couple of seconds to say hello, but forever to say goodbye. For advertisers, it’s more that you have 2 seconds to turn hello into something else – or your customers will say goodbye. That’s the key finding of a major Mars study of digital advertising, reminding…

  • Infographic: The Rise of TikTok

      Data sourced from Hootsuite Data souced from Hootsuite  Data sourced from Hootsuite  Data sourced from Hootsuite  Data sourced from Sensor Tower Data sourced from MediaCharts.com and Media Kix  Stats as of July 2020  Stats as of July 2020 

  • The Week

    Welcome to The Week, CTP’s perspective on the industry’s most important, insightful and intriguing stories from the previous seven days. The Black Lives Matter movement and the COVID-19 pandemic continue to drive the majority of news and conversation. But you’ll also want to know about the launch of TikTok for Business and a few compelling,…

  • Zoom in: How to use Video conferencing

    If you’re like the rest of us, Zoom and Google Hangouts have become a fixture in your daily lives. And if you’re relatively new to video conferencing, you’ve seen that it’s fairly easy to get up and running. But how do you make the most of it? CTP’s Director of Creative Content Will Claflin offers…

  • 5 tips to see if you need a website refresh

    5 Tips to See If You Need a Website Refresh

    We get asked this question a lot. And unfortunately, it’s not really a black and white question.

  • Technology

    GDPR is Coming – What Do You Need to Know?

    There has been a lot of attention about the lack of transparency around consumers’ personal data and how businesses need to be held accountable for what they collect, store, and share. In response, the European Union is cracking down, enacting new enhancements this week to their original (now outdated) law…

  • Viewpoint: To close the STEM opportunity gap, look outside the classroom

    Viewpoint: To Close the STEM Opportunity Gap, Look Outside the Classroom

    Our client Red Hat and the City of Boston brought CO.LAB, Red Hat’s innovative program to enhance STEM education, to high school students in city. In this Boston Business Journal column, Paul Cormier, Red Hat’s president of products and technologies, and John Barros, the city’s chief of economic development, suggest that public-private partnerships are the…

  • Red Hat Delivers Tech Learning Experience for Boston Public High School Students

    Boston public high school students took part in a four day technology learning program during their February break. Our client Red Hat, the open source software company, delovered the training through its CO.LAB program. Check it out.

  • High school students spend vacation learning technology at Red Hat

    High School Students Spend Vacation Learning Technology at Red Hat

    High school students in Massachusetts participating in a program developed by our client Red Hat spent their vacations learning about science and technology. Check it out.

  • Why marketers are excited about the iPhone 6

    Why Marketers Are Excited About the iPhone 6

    It’s official. Apple’s new iphone 6 is BIG. So big that cargo pants may be making a comeback soon. But while the new design is taller, thinner and more badass than ever, the most remarkable upgrade has nothing to do with appearance. At least, not where marketers are concerned. We’re…