Category: Blog
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Once a branding play for advertisers, Facebook is now focused on interest targeting. Last week the social giant announced changes to its advertising. Now, brands can tailor ads based on what users are doing outside Facebook. (Previously, Facebook’s re-marketing relied solely on profile data and behavior within the platform.) Whether the average user…
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If awareness and trial of your brand are important, it’s tough to beat the publicity of a big, special event. Especially if you’re a destination brand. A high profile, well-attended event delivers thousands of visitors, the chance to experience your property and, if communicated right (to attendees and to observers), leads to…
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After three months of strategizing, concepting, and executing a fully integrated pitch for 3Derm, Account Executive Ashley Meehean and Art Director Abby Peterson celebrated success at the 4A’s Institute of Advanced Advertising Studies (IAAS) graduation ceremony last week. On the heels of this demanding course, we sat down with Ashley…
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As someone who loathes running, I can’t comprehend the joy runners find in the pain. Our agency is filled with healthy, young people who head out for runs at lunch or after work and come back sweaty but smiling. My wife Renee is about to run her fifth marathon. I…
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When I was a kid, I loved Sports Illustrated. Waited every week for its Thursday arrival and had it devoured by the weekend. Few stories were as riveting as “The Curious Case of Sidd Finch,” George Plimpton’s brilliant 14-page tale of the part-yogi, part-recluse who could reach 168 mph with…
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As the current Cadillac ad points out, a number of great American businesses and artists started in a garage. That trend has been boosted thanks to crowdfunding. Last year alone, nearly 20,000 projects were funded through Kickstarter and more than three million people pledged a combined $480 million. But it’s more…
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Nothing says Grand Opening quite like a “ribbon cutting” ceremony. A few VIPs, a big pair of scissors and, voila, your operation is off and running. There was a time when that type of ceremony, including the stock photo and a couple of nice media placements, was a good way to hit…
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During the opening weekend of New York Fashion Week, Marc Jacobs launched a Daisy Pop-Up Tweet Shop in SoHo and built an entire PR campaign around the ways consumers interact, share and exchange information on social channels. The pop-up store only accepted “social currency.” Customers could purchase products in exchange…
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We’ve all seen them. Over the top, smiling stock images are everywhere. On the subway, at the doctor’s office or in the local newspaper. It’s hard to avoid them. Some stock models have appeared so often they even have Facebook pages dedicated to them. But this week brought excellent news for the…
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What do meatballs and banks have in common? To us at CTP, everything. Because we believe nothing becomes meaningful, or memorable, until viewed through the lens of personal experience. A meatball is just a manufactured food product. But turn it into a healthy, nutritious way for a busy mom to…