Category: Blog
-
CTP picked up eight awards at last night’s Publicity Club of New England Bell Ringer Awards, which recognize excellence in PR, judged by our peers in the industry. CTP proudly brought home 2 gold bells, 3 silvers, 2 bronze and a merit for our work with Pinehurst Resort, Pop Warner…
-
Last week, a CTP colleague and I attended the Anti-Defamation League of New England’s Torch of Liberty Award dinner honoring Mary Bonauto, a lawyer and civil rights advocate who has done groundbreaking work to end discrimination based on sexual orientation and gender. The event was fittingly held at the JFK…
-
As the NCAA Lacrosse Final Four kicks off this weekend in Philadelphia, we took a look at the business of the fastest growing sport in the U.S. Unlike just about any team sport, lacrosse espouses a culture of individual style and brand focus, even with kids as young as first…
-
As a new mom, I’m constantly turning to social media and other online sources for research and advice. Insight on how often a baby should sleep, for example. Apparently it’s 15 hours, but my five month old begs to differ. As a marketer targeting moms, I’ve found a new perspective…
-
Quick, choose between water or oxygen. Ok, maybe it’s not that dramatic. But limited money or bodies sometimes force brands to decide which gets their attention: social or earned media. Too often, that’s a false choice. We may shorten it to just social – dropping its last name like Beyonce or LeBron…
-
As a kid, you always wondered how mom seemed to know everything. Today, that answer increasingly is social media. From coupons to medical recommendations, the one everyone in the family turns to is looking to the power of social to solve her problems. And smart brands are listening and meeting…
-
After almost three decades helping to build reputations and brands and mindshare for big global technology companies — including more than 15 years running corporate communications and a variety of marketing functions for EMC — I finally had the luxury for the first time of taking a deep breath and figuring out what…
-
The pricey TV spot rarely stands alone these days, particularly on Super Bowl Sunday. If a brand wants to benefit from its $4 million investment it better develop extensions beyond gameday creative.Engaging with consumers before, during and after Super Bowl Sunday may be easier than ever for the big brands but…
-
Are you helping your audiences experience your brand the way they want?The answer has a lot to do with how you market to them, engage them though communications channels and how you design and package products that meet their expectations.This type of brand introspection has played out with an increasing number…