Category: Blog

  • Spring Cleaning for PR Pros

    “Out with the old and in with the new” is a popular saying we typically hear around the New Year, but for PR pros, with year-end reports and annual planning meetings, the first of the year tends to be a busy time and “out with the old” doesn’t ever seem…

  • Marketing the Hunt for a Warlord

    Joseph Kony can thank Silicon Valley for turning up the heat on his race from justice. Before the universal adoption of social media, a short film about an African warlord may play quietly in art houses, think tanks and maybe PBS. With the growth of these channels that film, “Kony…

  • CTP Wins Three HSMAI Adrian Awards For “Restoration of Pinehurst No. 2” Campaign

    The 55th Adrian awards are the largest and most prestigious travel marketing competition in the world. CTP’s overall campaign received a gold award in the category “Re-launch of Existing Product,” while two individual placements received silver awards: in the category of “Print Feature Placement” for a feature in the Wall…

  • Just Protecting You From the Dictator, the Situation and Zombies.

    As public relations practitioners, we’re constantly thinking of new ways to show news organizations why our clients are relevant. This can, of course, prove challenging when companies don’t have anything newsworthy happening. But that’s ok. That’s when our jobs get interesting, where we are able to be our most creative.This…

  • Choosy Agencies Choose Drupal

    There are plenty of CMS platforms out there, most with cool made up names like DotNetNuke, Joomla, Umbraco and Magento. We’ve built client sites on many of them, but for this fifth(!) and most recent version of our agency website, we chose to build on Drupal.Here are 5 reasons why: 1. The Price Was Right…

  • Are You Pinning?

    Pinterest jumped from 1.68M users in September 2011 to 7.21M users in December 2011. That’s a 429% increase, during the season you’d think most people are too busy holiday shopping and traveling to discover a new social platform. Last week, Pinterest crossed the 10 million unique monthly U.S. visitors threshold…

  • Tasteless Marketing Stunt Backfires in Boston

    This is a story about a crass publicity stunt that blew up in the face of its perpetrators, and about how easy it is for bad advice to damage a brand.First, some context. It’s been a touchy week in New England. Our beloved Patriots came agonizingly close to winning their…

  • Why Google+ Matters

    Google’s foray into social media got off to a slow start, but they may be poised to disrupt yet again and change the way we think about social networks and search.Just over six months ago, Google entered the realm of social media with Google+, a direct shot at the ubiquitous…

  • Embrace The Cutting Room Floor

    Billy Bob Thornton, Martin Sheen and Gary Oldman were three of the many famous actors who suffered the same fate in director Terrence Malick’s 1998 movie, “The Thin Red Line.” They were completely edited out of the movie, despite months of filming.In the February issue of FastCompany, editor Robert Safian…

  • The New CTP: An Insider’s Look at a Rebrand

    CTP’s rebrand took the better part of a year. There were a lot of ideas, lots of discussion and lots of opinions. The most important factor in branding a company, or an agency, is understanding who you are, what you stand for and the type of work you do. Once…