Category: Blog

  • No PR Medal for NBC & Twitter

    The usually savvy pros at NBC and Twitter need a PR refresher course after their recent decision to suspend a journalist’s Twitter account over criticism of NBC’s Olympic programming.Guy Adams (@guyadams), a Los Angeles-based reporter for British newspaper The Independent, began posting criticism of the tape-delay Olympic programming last Friday….

  • When in Rome, Make Sure You’re Prepared…

    It takes a lot to make Jim Rome look at least somewhat sympathetic. Actually, not sure it’s ever been done before. But David Stern found a way earlier this week, delivering the sort of churlish answer that made him look childish and insensitive. And, in doing so, reinforced a key…

  • A Guide to Job Interviews for PR Grads

    It’s graduation time, which means that the real world beckons for college seniors. While some have landed their first jobs, others continue to update resumes, research job openings and head out on interviews.We recently filled an entry-level position, which doesn’t help those of you still looking. But the experience and…

  • Tweeting Away Our Soul?

    For me, the allure of politics was always a mix of core beliefs, shared causes and stirring speeches. And as someone drawn to communications, I found the rhythm of the words and a speaker’s own unique cadences captivating. It is the currency of all politicians and some do it in…

  • Do You Lulu?

    Lululemon Athletica passed the $1 billion sales mark last month, joining the ranks of Under Armour (which hit the mark in 2010). At upwards of $80 a pop for a pair of Wunder Unders (leggings) or a Define Jacket (zip-up), how does such a high-end brand appeal to the average…

  • Spring Cleaning for PR Pros

    “Out with the old and in with the new” is a popular saying we typically hear around the New Year, but for PR pros, with year-end reports and annual planning meetings, the first of the year tends to be a busy time and “out with the old” doesn’t ever seem…

  • Marketing the Hunt for a Warlord

    Joseph Kony can thank Silicon Valley for turning up the heat on his race from justice. Before the universal adoption of social media, a short film about an African warlord may play quietly in art houses, think tanks and maybe PBS. With the growth of these channels that film, “Kony…

  • CTP Wins Three HSMAI Adrian Awards For “Restoration of Pinehurst No. 2” Campaign

    The 55th Adrian awards are the largest and most prestigious travel marketing competition in the world. CTP’s overall campaign received a gold award in the category “Re-launch of Existing Product,” while two individual placements received silver awards: in the category of “Print Feature Placement” for a feature in the Wall…

  • Just Protecting You From the Dictator, the Situation and Zombies.

    As public relations practitioners, we’re constantly thinking of new ways to show news organizations why our clients are relevant. This can, of course, prove challenging when companies don’t have anything newsworthy happening. But that’s ok. That’s when our jobs get interesting, where we are able to be our most creative.This…

  • Choosy Agencies Choose Drupal

    There are plenty of CMS platforms out there, most with cool made up names like DotNetNuke, Joomla, Umbraco and Magento. We’ve built client sites on many of them, but for this fifth(!) and most recent version of our agency website, we chose to build on Drupal.Here are 5 reasons why: 1. The Price Was Right…