Topic: Advertising
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Our series of conversations with marketing communications leaders continues with a discussion about the impact the public health crisis continues to have on the quick serve dining category. Papa Gino’s an D’Angelo CMO Deena McKinley shared how the company quickly changed how they do business in an effort to reassure customers and keep business humming.
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Chances are pretty good that your marketing budget has been negatively impacted by the COVID-19 pandemic. And even as states reopen and restrictions lift, your budget may be in flux for the rest of 2020. It can leave you in a challenging spot as you plan for getting your business back in front of customers.…
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Welcome to The Week, CTP’s perspective on the industry’s most important, insightful and intriguing stories from the previous seven days. The Black Lives Matter movement and the COVID-19 pandemic continue to drive the majority of news and conversation. But you’ll also want to know about the launch of TikTok for Business and a few compelling,…
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It takes 66 days for new behaviors to become automatic, and we’re more than 100 days into the COVID world. Here’s a glimpse into the patterns, values and buying behaviors that are likely to continue. Data sourced from Accenture Data sourced from Ernst & Young Data sourced from YouGov Data sourced from CC Insight Data sourced…
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Even as many businesses are beginning to open, colleges and universities are stuck in a prolonged state of uncertainty as they try to forecast many months down the road. They are balancing health, education and financial stability. We talked about the challenges with Michelle Adams O’Regan, Curry College’s Associate Vice President of Marketing and Communications, who believes…
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Shooting on the greatest cinematic camera or on a pocket device isn’t that important to the consumer. Telling a good story is.
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People eating queso dip off each other’s fingers at a party may have drawn a smile when Mint Mobile first launched its fingerdipping campaign two years ago. Today, framed against obsessive hand washing and social distancing, the spot was mocked into retirement. With quarantines and forced closures, businesses find themselves scrambling to survive. Operations, sales, finance,…
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Over the last few years, there has been a considerable shift in what consumers expect from the brands they interact with. We hold brands to a higher standard where quality, convenience and competitive pricing are table stakes. Sure, value is important. But what’s more important? Values. We’re no longer influenced by a company simply having great…
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People look forward to the ads as much as the football but this year’s Super Bowl left a number of us feeling unfulfilled.
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The Fine Line Between Lost and Found outlines three fundamental truths of search strategy according to Dustin Junkert, Manager of Search Strategy at CTP Boston. He touches on the balance between best SEO practices and elaborate branding, keeping your competitors in mind, and how to cater your website to humans rather than bots.