Topic: Brand

  • Manage the Crisis Before it Hits

    A crisis can hit organizations of any size, and like a spark that escapes a campfire and finds dry brush, you can be surrounded by an uncontrollable inferno in an instant. Here are six steps to take before trouble strikes.

  • Thought Leaders Increasingly Hold the Keys to Brand Reputation and Trust

    In 2005, Steve Jobs gave one of the great commencement speeches. You’ve probably seen it on YouTube, along with more than 40 million others. It had a relatively simple premise, with powerful context. “Today I want to tell you three stories from my life,” he said. “That’s it. No big deal. Just three stories.” What’s…

  • A Toast to Dry January 

    At CTP we believe in unlocking the power of a brand’s human spirit to create a more relatable, meaningful connection between brands and people. When it comes to being authentic with their audiences, some brands get it, others don’t. So each month we’ll take a look at the brands that show genuine humanity in their…

  • Survey Says: Time to Cancel the Consumer

    A growing number of Americans are tired of being viewed as consumers since that only speaks to a fraction of who they are. They have full lives and how your product or service fits in that life may be different than where it fits for someone else. So if marketers want to make real inroads…

  • Survey Says: Time to Cancel the Consumer

    A growing number of Americans are tired of being viewed as consumers since that only speaks to a fraction of who they are. They have full lives and how your product or service fits in that life may be different than where it fits for someone else. So if marketers want to make real inroads…

  • The Week | Our view of the last 7 days in marketing & communications

    Nearly a year-and-a-half into the pandemic, the world isn’t still grappling with COVID-19, it’s dealing with a major comeback. The “delta variant” has come to dominate headlines in recent weeks. Discovered in India, where it caused an extreme surge in cases, it spread around the world and now is causing a significant increase in U.S.…

  • The Week | Our view of the last 7 days in marketing & communications

    The Olympics finally got underway today in Tokyo with a bizarre four-hour extravaganza. Celebratory but subdued. Viewed worldwide but in a stadium filled with empty seats. Compelling potential stories but general apathy in the host country. Within the shadow of the COVID-19 pandemic, and amidst massive social upheaval, these Games promise to be unlike any…

  • The Week | Our view of the last 7 days in marketing & communications

    There are two big birthdays this weekend. As most of you know, and keep reminding us, The Week finally turns 1. We’re can’t wait for the cake, gifts and boxes to play with.   While it may be the big circle on all of your calendars, don’t forget that other one. Two-hundred-forty-five isn’t as unforgettable…

  • The Week | Our view of the last 7 days in marketing & communications

    It’s June, which means rainbows are showing up everywhere. From local retailers to big-box brands, from menus to social media feeds, brands are showing their support for the LGBTQ+ community during Pride Month.  True support, however, extends beyond just a marketing exercise and much deeper than simply rainbow washing a logo. With about 5.6% of…

  • CTPerspectives: Marketing Lessons from Sesame Street on its 50th anniversary

    Like so many, our formative years were shaped in many ways by Big Bird, Grover, Cookie Monster and all of their friends. It wasn’t just learning the ABCs and 123s in a fun way, it was the way the program taught us about compassion, differences and how to manage complicated situations. It got us thinking…