Topic: Brand
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The Week has been reminded of that with recent news from across the marketing landscape. The 3 Ds (delivery, drive through and distance), an increase of in-housing (perils to follow) and the loss of empathy. Not to mention another (yes, another) channel introducing ‘stories.’ Here are our 9 favorites from the past week. Kraft’s newest…
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Crises are inevitable. The size, scope and impact may vary, but any good communicator understands that there’s one brewing around the corner. Successfully navigating them begins with preparation and understanding the impact of your words and actions. On the heels of Ellen DeGeneres’ recent apology for the toxic work environment scandal that broke over…
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Politics is a tricky business for most brands, in that partisanship can alienate employees and/or customers. But brands also recognize that consumers expect more civic engagement, demonstrating more loyalty to those that take stances on issues they care about. That competition has created a sweet spot: Pro-democracy and pro-voter. As the November election increasingly comes…
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Tic Tock, Tic Tock. The clock continues to shift on the social platform du jour, while some envision life without the largest one, which continues to face its own challenges. And speaking of time, we recommend spending the 7 minutes on Apple’s WFH ode. It’s equally funny, depressing and real – and reminds us what…
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The summer of change continues this week. What’s different isn’t that it’s happening, but how it’s happening, with brands and individuals standing up for and rallying around significant change. This week, we have a tutorial for how to lead change as a brand – as well as those significant moves that are happening, or may…
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New in The Week, the Facebook boycott (#StopHateForProfit) gains steam with more than 500 brands joining the effort, while The Type Directors Club shuts down. Lululemon, Walgreens and the Tour de France, meanwhile, are embracing remote digital experiences. And be sure to check out our campaign inspiration from Coca-Cola and Bud Light!
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Our series of conversations with marketing communications leaders continues with a discussion about the impact the public health crisis continues to have on the quick serve dining category. Papa Gino’s an D’Angelo CMO Deena McKinley shared how the company quickly changed how they do business in an effort to reassure customers and keep business humming.
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As marketers, we often think about the best, and most natural ways to get in front of our consumers – to make a connection and create meaningful engagement. The ‘are you still watching’ screen not only obstructs content that consumers are already enjoying, but it can’t be ignored, and won’t go away without pressing ‘continue.’…
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Welcome to The Week, CTP’s perspective on the industry’s most important, insightful and intriguing stories from the previous seven days. The Black Lives Matter movement and the COVID-19 pandemic continue to drive the majority of news and conversation. But you’ll also want to know about the launch of TikTok for Business and a few compelling,…
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It takes 66 days for new behaviors to become automatic, and we’re more than 100 days into the COVID world. Here’s a glimpse into the patterns, values and buying behaviors that are likely to continue. Data sourced from Accenture Data sourced from Ernst & Young Data sourced from YouGov Data sourced from CC Insight Data sourced…