Topic: Digital

  • Should your brand boycott Facebook?

    Boycotts can simply be about expressing disapproval, but, more likely, your consumers will expect you to hold Facebook to change. And if you don’t truly know what change you’re demanding, then how do you know when to get off?  Or, in this case, to start spending again. That’s what Zuckerberg is banking on it when…

  • Yes, Netflix, you missed your move

    As marketers, we often think about the best, and most natural ways to get in front of our consumers – to make a connection and create meaningful engagement. The ‘are you still watching’ screen not only obstructs content that consumers are already enjoying, but it can’t be ignored, and won’t go away without pressing ‘continue.’…

  • Infographic: 7 Consumer Trends That Will Outlast COVID

    It takes 66 days for new behaviors to become automatic, and we’re more than 100 days into the COVID world. Here’s a glimpse into the patterns, values and buying behaviors that are likely to continue. Data sourced from Accenture Data sourced from Ernst & Young  Data sourced from YouGov Data sourced from CC Insight Data sourced…

  • The New Lens of Video: 5 Insights about its Evolution

    Shooting on the greatest cinematic camera or on a pocket device isn’t that important to the consumer.  Telling a good story is.

  • Engagement isn’t an outcome

    True connection, as we humans know it, is actual dialogue. It’s shared experience. It’s real time. At the end of the day, if this quarantine has taught us anything, it’s that engagement isn’t an outcome or a metric, it’s a human drive.

  • Zoom in: How to use Video conferencing

    If you’re like the rest of us, Zoom and Google Hangouts have become a fixture in your daily lives. And if you’re relatively new to video conferencing, you’ve seen that it’s fairly easy to get up and running. But how do you make the most of it? CTP’s Director of Creative Content Will Claflin offers…

  • The Fine Line Between Lost & Found; 3 truths about search strategy

    The Fine Line Between Lost and Found outlines three fundamental truths of search strategy according to Dustin Junkert, Manager of Search Strategy at CTP Boston. He touches on the balance between best SEO practices and elaborate branding, keeping your competitors in mind, and how to cater your website to humans rather than bots.

  • Feeding the Digital Machine

    I hated the Sunday paper. As a 10 year-old paperboy pushing a shopping cart filled with the Boston Sunday Globe uphill I dreamed about the day they stopped publishing. Now I want it – and others like it – to stay vibrant. Because social media users and bloggers depend on it….