Author: root
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The first question I always get when I’m wearing the Google Glass is “HOW did you get that? I thought they weren’t out yet??” The story is pretty ordinary – I tweeted to Google’s Project Glass why I should be trusted with their newest, most exclusive piece of technology. And…
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For smart brands, doing good is no longer an option; it’s expected. This infographic shows how consumers are reacting to the increased prioritization of corporate social responsibility (CSR) marketing initiatives.
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For smart brands, doing good is no longer an option; it’s expected. Consumers want to do business with companies that stand for something beyond their bottom line. And talking about your good work is not considered bragging. Consumers are giving companies permission to share the good work they’re doing. We…
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You hear a lot about “Relationship Marketing,” consumers forming visceral partnerships and bonds with brands in the same way we do with other humans. We express powerful emotions toward the companies that fill essential niches in our lives and, as marketers, we throw around concepts like “affinity” and “loyalty” all…
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CTP picked up eight awards at last night’s Publicity Club of New England Bell Ringer Awards, which recognize excellence in PR, judged by our peers in the industry. CTP proudly brought home 2 gold bells, 3 silvers, 2 bronze and a merit for our work with Pinehurst Resort, Pop Warner…
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Unlike just about any team sport, lacrosse espouses a culture of individual style and brand focus, even among its youngest athletes. This infographic explains why larger brands are banking on the sport’s continued growth.
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As a new mom, I’m constantly turning to social media and other online sources for research and advice. Insight on how often a baby should sleep, for example. Apparently it’s 15 hours, but my five month old begs to differ. As a marketer targeting moms, I’ve found a new perspective…
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As a kid, you always wondered how mom seemed to know everything. Today, that answer increasingly is social media. From coupons to medical recommendations, the one everyone in the family turns to is looking to the power of social to solve her problems. And smart brands are listening and meeting…